Similar Search Results

Habit dynamics and wealth accumulation fluctuations

Powell, John Gregory - In: Journal of economic psychology : research in economic … 14 (1993) 2, pp. 267-283

Persistent link: https://www.econbiz.de/10001147725

The universality of warmth and competence : a response to brands as intentional agents

Bennett, Aronté Marie; Hill, Ronald Paul - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 199-204

Persistent link: https://www.econbiz.de/10009576933

"Brands as intentional agents" : questions and extensions

MacInnis, Deborah J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 195-198

Persistent link: https://www.econbiz.de/10009576935

Understanding the richness of brand relationships : research dialogue on brands as intentional agents

Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190

Persistent link: https://www.econbiz.de/10009576937

Brands as intentional agents framework : how perceived intentions and ability can map brand perception

Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 166-176

Persistent link: https://www.econbiz.de/10009577004

Social perception of brands : warmth and competence define images of both brands and social groups

Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris - In: Consumer psychology review 5 (2022) 1, pp. 51-68

Persistent link: https://www.econbiz.de/10012795328

The human brand : how we relate to people, products, and companies

Malone, Chris - 2013 - 1. Ed.

"Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one anotherPeople everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us....

Persistent link: https://www.econbiz.de/10013546828

The Human Brand : How We Relate to People, Products, and Companies

Malone, Chris; Fiske, Susan T. - 2013 - 1. Aufl.

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one anotherPeople everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us....

Persistent link: https://www.econbiz.de/10011829622