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Konsumentenverhalten
Deutschland
456,408
Germany
239,493
Theorie
22,713
Theory
21,806
Schätzung
16,781
Estimation
14,853
Online-Marketing
13,268
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13,152
Großbritannien
12,663
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12,610
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12,429
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11,199
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10,593
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10,410
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10,366
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9,838
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9,348
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8,121
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8,081
Geschichte
7,754
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7,405
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6,917
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6,631
KMU
6,619
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6,532
Social web
6,518
SME
6,496
Wirkungsanalyse
6,441
World
6,381
Bank
6,017
Innovation
5,997
Arbeitsmarkt
5,828
Impact assessment
5,815
Unternehmen
5,744
Wirtschaftspolitik
5,717
Deutschland <bis 1945>
5,582
Arbeitslosigkeit
5,130
Konjunktur
5,065
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4,982
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Undetermined
3,138
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1,489
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Article
5,323
Book / Working Paper
2,864
Journal
33
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Article in journal
4,552
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4,552
Graue Literatur
894
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894
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881
Aufsatz im Buch
724
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724
Thesis
697
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630
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533
Collection of articles of several authors
172
Sammelwerk
172
Bibliografie enthalten
136
Bibliography included
136
Aufsatzsammlung
132
Konferenzschrift
90
Conference paper
64
Konferenzbeitrag
64
Conference proceedings
55
Collection of articles written by one author
40
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40
Lehrbuch
35
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34
Fallstudie
34
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30
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25
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24
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24
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19
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19
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English
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German
2,354
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10
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3
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Czech
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Author
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Bauer, Hans H.
51
Huber, Frank
46
Wiedmann, Klaus-Peter
28
Spiller, Achim
27
Gerpott, Torsten J.
23
Gröppel-Klein, Andrea
20
Roosen, Jutta
19
Swoboda, Bernhard
18
Frondel, Manuel
17
Gierl, Heribert
17
Herrmann, Roland
16
Schmitz, Hendrik
16
Vance, Colin
16
Dwivedi, Yogesh Kumar
15
Herrmann, Andreas
15
Merz, Joachim
15
Walsh, Gianfranco
15
Ziebarth, Nicolas R.
15
Bruhn, Maike
14
Diller, Hermann
14
Grabka, Markus M.
14
Kvasnicka, Michael
14
Rucha, Rafael
14
Wildner, Raimund
14
Anger, Silke
13
Diehl, Sandra
13
Falk, Armin
13
Filieri, Raffaele
13
Ghose, Anindya
13
Madlener, Reinhard
13
Schramm-Klein, Hanna
13
Siedler, Thomas
13
Foscht, Thomas
12
Hanglberger, Dominik
12
Law, Chun Hung Roberts
12
Neumann, Marcus M.
12
Oehler, Andreas
12
Reisch, Lucia A.
12
Schröder, Hendrik
12
Sommer, Martin
12
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Springer Fachmedien Wiesbaden
31
Institut für Demoskopie Allensbach
17
National Bureau of Economic Research
13
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Axel-Springer-Verlag
8
Verlag Dr. Kovač
8
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Books on Demand GmbH <Norderstedt>
6
Friedrich-Schiller-Universität Jena
6
Axel Springer AG
5
Information Resources Management Association
5
Center of Market Oriented Product and Production Management
4
Nomos Verlagsgesellschaft
4
Technische Universität Braunschweig
4
Tectum Verlag
4
Axel Springer AG / Marketing Anzeigen
3
Axel-Springer-Verlag / Marketing Anzeigen
3
Christian-Albrechts-Universität zu Kiel
3
Deutsches Institut für Altersvorsorge
3
Deutschland / Bundeswehr / Universität Hamburg
3
Deutschland / Umweltbundesamt
3
Fraunhofer-Institut für System- und Innovationsforschung
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Ökologische Kommunikation mbH
3
Helmut-Schmidt-Universität
3
Institut für Sozial-Ökologische Forschung
3
RWTH Aachen
3
Shaker Verlag
3
The Nielsen Company (Germany)
3
Universität Mannheim
3
Wuppertal Institut für Klima, Umwelt, Energie
3
Zentrum für Empirische Forschung
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
2
Eric Cuvillier <Firma>
2
Evangelische Akademie Tutzing
2
Fachhochschule Reutlingen / European School of Business
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
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Published in...
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Journal of business research : JBR
206
Journal of retailing and consumer services
179
International journal of internet marketing and advertising : IJIMA
130
SpringerLink / Bücher
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the review of marketing communications
79
Journal of marketing communications
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Gabler Edition Wissenschaft
63
International journal of hospitality management
56
Journal of promotion management : innovations in planning and applied research
56
International journal of electronic marketing and retailing : IJEMR
55
Journal of internet commerce
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
The journal of product & brand management
47
Europäische Hochschulschriften / 5
46
International journal of consumer studies
46
Cogent business & management
41
Electronic commerce research
41
Psychology & marketing
38
Marketing intelligence & planning
37
Research
35
Information systems research : ISR
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing
33
Journal of promotion management : JPM
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
The journal of brand management : an international journal
33
Schriftenreihe Studien zum Konsumentenverhalten
31
Asia Pacific journal of marketing and logistics
30
International journal of technology marketing : IJTMkt
30
Journal of advertising research
30
Springer eBook Collection / Business and Economics
30
Journal of management information systems : JMIS
29
Young consumers : insight and ideas for responsible marketers
29
International journal of advertising : the quarterly review of marketing communications
28
Tourism management : research, policies, practice
28
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
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Source
All
ECONIS (ZBW)
8,075
EconStor
132
RePEc
8
USB Cologne (EcoSocSci)
4
OLC EcoSci
1
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1
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
2
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
3
How investors became consumers
McQuarrie, Edward F.
;
Statman, Meir
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 243-271
Persistent link: https://www.econbiz.de/10011561547
Saved in:
4
Manipulative marketing: persuasion and manipulation of the consumer through advertising
Danciu, Victor
- In:
Theoretical and applied economics : GAER review
21
(
2014
)
2
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010342418
Saved in:
5
Deceptive advertising and consumer reaction : a study of Delta Soap advertisement
Ukaegbu, Raymond Chimezie
- In:
Inventi impact: retailing & consumer services
(
2020
)
3
,
pp. 171-177
Persistent link: https://www.econbiz.de/10012321370
Saved in:
6
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
7
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
8
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
9
Consumer perceptions of online advertising of weight loss products : the role of social norms and perceived deception
Lim, Joon Soo
;
Chock, T. Makana
;
Golan, Guy J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10012203402
Saved in:
10
Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience
Abdullahi, Shafiu Ibrahim
- In:
Middle East journal of management : MEJM
5
(
2018
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10011958049
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