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Dynamic pricing strategy for new consumer durables
Yoo, Pil-hwa; Dolan, Robert J.; Rangan, V. Kasturi - 1987
Persistent link: https://www.econbiz.de/10000730021
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Product quality and advertising in markets for search and experience goods
Kraft, Kornelius - 1987
Persistent link: https://www.econbiz.de/10000762131
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Consumer evaluations of hybrid products
Rajagopal, Priyali; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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Das Bedürfnis nach einzigartigen Produkten : zwei Studien zu Consumer's Need for Uniqueness und dem Bedürfnis der Verbraucher nach einzigartigen Produkten
Bauer, Hans H.; Huber, Frank; Hett, Michael; Neumann, … - 2007
Persistent link: https://www.econbiz.de/10003469147
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Product classifications, consumer characteristics, and patronage preferences
Korgaonkar, Pradeep; Becerra, Enrique; O'Leary, Bay; … - In: Journal of retailing and consumer services 17 (2010) 4, pp. 270-277
Persistent link: https://www.econbiz.de/10003989686
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The psychology of category design : how product groupings influence consumer decision making
Poynor, Cait; Diehl, Kristin - In: MSI reports : working paper series (2007) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10003605779
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Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.; Hite, Robert E. - In: Journal of business research : JBR 16 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
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Consumer choice of qualities
Encarnación, José - 1986
Persistent link: https://www.econbiz.de/10003529966