Narrow search
Showing 1 - 10 of 8,177
Cover Image
A synthetic framework to study cognitive views of the self and properties of ethnic/cultural identity in consumer behaviour : a review and proposed research agenda
Andronikidis, Andreas - In: The marketing review 13 (2013) 4, pp. 303-328
Persistent link: https://www.econbiz.de/10010346391
Cover Image
Does choice mean freedom and well‐being?
Markus, Hazel Rose; Schwartz, Barry - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 344-355
Persistent link: https://www.econbiz.de/10003997864
Cover Image
Acculturative stress and consumption-based coping strategies among first-generation Asian-Indian immigrants in the United States
Chakraborty, Swagata; Chattaraman, Veena - In: International journal of consumer studies 46 (2022) 3, pp. 831-849
Persistent link: https://www.econbiz.de/10013177004
Cover Image
How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector; Fastoso, Fernando; Fukukawa, Kyoko - In: Journal of business research : JBR 103 (2019), pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Cover Image
An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
Cover Image
Positive mood and resistance to temptation : the interfering influence of elevated arousal
Fedorikhin, Alexander; Patrick, Vanessa M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 698-711
Persistent link: https://www.econbiz.de/10008747682
Cover Image
Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 142-156
Persistent link: https://www.econbiz.de/10009563542
Cover Image
Measuring the psychological and electrophysiological attributes of human personality : emerging research and opportunities
Vorkapić, Sanja Tatalović - 2017
"[This book] is a detailed scholarly resource that presents the latest findings in psychology in relation to electrophysiology. Featuring coverage on relevant topics including personality theories, temperament analysis, and evoked brain potentials, this is an important reference publication that...
Persistent link: https://www.econbiz.de/10011728850
Cover Image
Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano; Böckenholt, Ulf - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
Cover Image
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell - 2016 - 1st ed. 2016
Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...
Persistent link: https://www.econbiz.de/10014019336