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The external effect of marketing accountability in business relationships : exploring the role of customer perceived value

Arlanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 46 (2015), pp. 83-97

Persistent link: https://www.econbiz.de/10011286975

Willingness to act and environmentally conscious consumer behaviour : can prosocial status perceptions help overcome the gap?

Zabkar, Vesna; Hosta, Maja - In: International journal of consumer studies 37 (2013) 3, pp. 257-264

Persistent link: https://www.econbiz.de/10009752234

The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region

Kolar, Tomaž; Zabkar, Vesna - In: Journal of East European management studies : JEEMS 19 (2014) 1, pp. 58-80

This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer...

Persistent link: https://www.econbiz.de/10010399467

"We go together" : understanding social cause-related purchase intentions of young adults

Arslanagic-Kalajdzic, Maja; Kadic-Maglajlic, Selma; … - In: Journal of business research : JBR 140 (2022), pp. 130-142

Persistent link: https://www.econbiz.de/10013040656

Antecedents of environmentally and socially responsible sustainable consumer behavior

Hosta, Maja; Zabkar, Vesna - In: Journal of business ethics : JBE 171 (2021) 2, pp. 273-293

Persistent link: https://www.econbiz.de/10012546737

Do brand warmth and brand competence add value to consumers? : a stereotyping perspective

Kolbl, Živa; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 118 (2020), pp. 346-362

Persistent link: https://www.econbiz.de/10012288612

Being engaged is a good thing : understanding sustainable consumption behavior among young adults

Kadic-Maglajlic, Selma; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 104 (2019), pp. 644-654

Persistent link: https://www.econbiz.de/10012105242

Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality

Zabkar, Vesna; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 80 (2017), pp. 228-235

Persistent link: https://www.econbiz.de/10011771505

Is perceived value more than value for money in professional business services?

Arslanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 65 (2017), pp. 47-58

Persistent link: https://www.econbiz.de/10011774963

Consumer confusion caused by nutrition apps in product healthiness evaluation

Zečević, Mila; Gidaković, Petar; Žabkar, Vesna; Kos … - In: Economic and business review : EBR 24 (2022) 2, pp. 101-110

Persistent link: https://www.econbiz.de/10013534329