Narrow search
Showing 1 - 10 of 3,740
Cover Image
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen; Martos-Partal, Mercedes - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Cover Image
To understand the life cycle and customer adoption of mobile apps in modern India
Malik, Rajeshwari - In: International journal of electronic customer … 12 (2020) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10012509235
Cover Image
The effects of consumer innovativeness on sport team applications acceptance and usage
Kim, Yongjae; Kim, Soojin; Rogol, Elizabeth - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 241-255
Persistent link: https://www.econbiz.de/10011734780
Cover Image
The impact of crowdsourcing and user-driven innovation on R&D departments' innovation activity : application of multivariate correspondence analysis
Szopik-Depczyńska, Katarzyna; Dembińska, Izabela; … - In: Equilibrium : quarterly journal of economics and … 19 (2024) 1, pp. 171-206
Persistent link: https://www.econbiz.de/10014520451
Cover Image
Co-creating consumption experiences : an endless innovation
Borghini, Stefania; Carù, Antonella - In: Strategic market creation : a new perspective on …, (pp. 257-284). 2008
Persistent link: https://www.econbiz.de/10003732364
Cover Image
Tribal entrepreneurship : "consumer made" and creative coummunities as market makers
Cova, Bernard; Pace, Stefano - In: Strategic market creation : a new perspective on …, (pp. 313-336). 2008
Persistent link: https://www.econbiz.de/10003732371
Cover Image
Three types of firm-related online communities
Kornum, Niels - In: Strategic market creation : a new perspective on …, (pp. 337-361). 2008
Persistent link: https://www.econbiz.de/10003732372
Cover Image
Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano; Visconti, Luca M. - In: Strategic market creation : a new perspective on …, (pp. 389-411). 2008
Persistent link: https://www.econbiz.de/10003732378
Cover Image
Die Diffusion komplexer Produkte und Systeme : ein systemdynamischer Ansatz
Schmidt, Sabine - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772620
Cover Image
Marketing strategies for newly developed functional food products : a consumer-company based analysis
Puspa, Jofi - 2005 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003158774