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Employer brand of choice : an employee perspective

Bellou, Victoria; Chaniotakis, Ioannis; Kehagias, Ioannis; … - In: Journal of business economics and management 16 (2015) 6, pp. 1201-1215

Persistent link: https://www.econbiz.de/10011421770

Argument-based versus emotion-based videos during the early stages of recruitment : effects on perceived employer brand image, application intentions, and positive word-of-mouth

Hoppe, Daniel - In: Corporate reputation review 24 (2021) 1, pp. 31-47

Persistent link: https://www.econbiz.de/10012433558

Impact of internal marketing on the customer perceptions in SMEs

Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396

Persistent link: https://www.econbiz.de/10013367345

The effects of employer branding on value congruence and brand love

Kim, Yunsik; Legendre, Tiffany S. - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 6, pp. 962-987

Persistent link: https://www.econbiz.de/10014312349

Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence

Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055

Persistent link: https://www.econbiz.de/10010194412

The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)

Rampl, Linn Viktoria; Opitz, Christian; Welpe, Isabell M.; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 361-374

Persistent link: https://www.econbiz.de/10011486571

Bewerberverhalten im Personalmarketing : die nachhaltige Erschließung externer Mitarbeiterpotentiale beim kaufmännischen Fach- und Führungsnachwuchs

Wöhr, Martin - 2002

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The Importance of Social Networks as a Tool for Employer Branding from the Viewpoint of Slovak Consumers

Nadanyiova, Margareta; Paurova, Veronika - 2021

Social networks are a phenomenon that has become a regular part of life for the majority of consumers and they spend much of free time there. With the increasing popularity of social networks, the possibilities of their use are also expanding. Recently, the trend of social networks has also...

Persistent link: https://www.econbiz.de/10013245806

Brand-self connections and brand prominence as drivers of employee brand attachment

Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146

Persistent link: https://www.econbiz.de/10011975475

Organisation pursuit intention through perceived employer brand, person organisation fit and perceived organisational prestige

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