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The influences of religious attributes of halal products on export marketing strategy : preliminary findings
Hassan, Hazlinda; Bojei, Jamil - In: Journal for global business advancement : JGBA 4 (2011) 2, pp. 181-191
Persistent link: https://www.econbiz.de/10009307058
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Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng; McColl, Julie; Moore, Christopher - In: International marketing review 39 (2022) 2, pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
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Diversity in European marketing : text and cases
Rudolph, Thomas (ed.) - 2012
Persistent link: https://www.econbiz.de/10009530365
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Diversity in European Marketing : Text and Cases
Rudolph, Thomas - 2012
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student...
Persistent link: https://www.econbiz.de/10014015752
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Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena; Rohm, Andrew J.; Gao, Tao Tony - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 308-320
Persistent link: https://www.econbiz.de/10003893290
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Modelling consumer choice (buying) and switching behaviour in a restricted marketing environment
Sakkthival, A. M. - In: International journal of electronic finance : IJEF 6 (2012) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10009546734
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The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.; Iyer, Rajesh; Liao-Troth, Sara; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
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Marketing strategies in the wireless telecommunications market : a customers' perception
Chatzoglou, Prodromos D.; Gournas, Dionysios I. - In: International journal of decision sciences, risk and … 5 (2013/14) 4, pp. 398-420
Persistent link: https://www.econbiz.de/10011346983
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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The influence of market related mobile activities on the acceptance of mobile marketing and consumer intention to purchase products promoted by SMS in South Africa
Chinomona, Richard; Sandada, Maxwell - In: The journal of applied business research 29 (2013) 6, pp. 1897-1907
Persistent link: https://www.econbiz.de/10010229452