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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan; Priester, Joseph R.; MacInnis, Deborah J.; … - In: Handbook of brand relationships, (pp. 327-341). 2009
Persistent link: https://www.econbiz.de/10003915633
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
Park, C. Whan; Jun, Sung Youl; MacInnis, Deborah J. - 1999
Persistent link: https://www.econbiz.de/10001468204
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Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak; Priester, Joseph R.; … - In: Consumer-brand relationships : theory and practice, (pp. 184-203). 2012
Persistent link: https://www.econbiz.de/10009739818
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Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
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Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B; MacInnis, Deborah J.; Park, C. Whan - In: Journal of business research : JBR 168 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
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Handbook of brand relationships
MacInnis, Deborah J. (ed.); Park, C. Whan (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10013530657
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"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
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Consumer behavior
Hoyer, Wayne D.; MacInnis, Deborah J. - 2007 - 4. ed., student ed.
Persistent link: https://www.econbiz.de/10003309208