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The role of atmospheric cues in online impulse-buying behavior
Floh, Arne; Madlberger, Maria - In: Electronic commerce research and applications 12 (2013) 6, pp. 425-439
Persistent link: https://www.econbiz.de/10010505462
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Testing retail marketing-mix effects on patronage : a meta-analysis
Blut, Markus; Teller, Christoph; Floh, Arne - In: Journal of retailing 94 (2018) 2, pp. 113-135
Persistent link: https://www.econbiz.de/10011881392
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Success factors of internet payment systems
Treiblmaier, Horst; Pinterits, Andreas; Floh, Arne - In: International journal of electronic business 6 (2008) 4, pp. 369-385
Persistent link: https://www.econbiz.de/10003784935
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Further insights into perceived value and consumer loyalty : a "green" perspective
Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1176
Persistent link: https://www.econbiz.de/10009406359
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Persuability and the self : investigating heterogeneity among consumers
Koller, Monika; Floh, Arne; Zauner, Alexander; Rusch, Thomas - In: Australasian marketing journal 21 (2013) 2, pp. 94-104
Persistent link: https://www.econbiz.de/10009745864
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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Führen Kundenclubs zu Kundenbindung? : Eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel
Floh, Arne; Koller, Monika - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10003013901
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Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes; Fink, Matthias; Floh, Arne; Eggers, … - In: Journal of business research : JBR 137 (2021), pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
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What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry
Floh, Arne - 2015
At first sight the Internet is the ideal medium for carrying out banking activities due to its cost savings potential and speed of information transmission. From a technological and cost-driven standpoint it may seem quite logical for banks to shift as many banking activities online as possible....
Persistent link: https://www.econbiz.de/10013025468