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Golder, Peter N.; Tellis, Gerard J. - 1997

Persistent link: https://www.econbiz.de/10000983634

Mitra, Debanjan; Golder, Peter N. - In: Harvard-Business-Manager : das Wissen der Besten 29 (2007) 6, pp. 14

Persistent link: https://www.econbiz.de/10003469542

Mitra, Debanjan; Golder, Peter N. - In: MSI reports : working paper series (2005) 4, pp. 71-92

Persistent link: https://www.econbiz.de/10003294222

Pang, Jun; Liu, Angela Xia; Golder, Peter N. - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 864-887

Persistent link: https://www.econbiz.de/10013389454

Tellis, Gerard J. - In: Journal of retailing 63 (1987) 3, pp. 279-297

Persistent link: https://www.econbiz.de/10001044583

Ackerman, David; Tellis, Gerard J. - 2009

Persistent link: https://www.econbiz.de/10003785570

Tellis, Gerard J.; Yin, Eden; Bell, Simon - In: Journal of international marketing 17 (2009) 2, pp. 1-22

Persistent link: https://www.econbiz.de/10003891525

Tellis, Gerard J.; Tellis, Kethan - In: Journal of advertising research 49 (2009) 3, pp. 304-327

Persistent link: https://www.econbiz.de/10003900832

Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249

Persistent link: https://www.econbiz.de/10010515896

Johnson, Joseph; Tellis, Gerard J.; Ip, Edward H. - In: Journal of retailing 89 (2013) 4, pp. 361-373

Persistent link: https://www.econbiz.de/10010226488