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Konsumentenverhalten
Partial least squares
35
Partielle kleinste Quadrate
32
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30
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29
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29
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25
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25
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Hair, Joseph F.
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ECONIS (ZBW)
13
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1
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
2
Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, Odies C.
;
Harrison, Dana E.
;
Ferrell, Linda
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
Saved in:
3
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
4
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
5
Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro
;
Tarkiainen, Anssi
;
Sarstedt, Marko
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
Saved in:
6
Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
7
Definition, conceptualization and measurement of consumer-based retailer brand equity
Troiville, Julien
;
Hair, Joseph F.
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012114123
Saved in:
8
Exploring the effect of distinct family firm reputation on consumers' preferences
Binz, Claudia
;
Hair, Joseph F.
;
Pieper, Torsten M.
; …
- In:
Journal of family business strategy
4
(
2013
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10009727017
Saved in:
9
Consumer insights : a turning point for marketing research education
Mills, Adam J.
;
Hair, Joseph F.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 279-284
Persistent link: https://www.econbiz.de/10012662589
Saved in:
10
Special issue: consumer insights : marketing research
Mills, Adam J.
(
ed.
);
Hair, Joseph F.
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012662615
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