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Cognitive decline and emotional regulation of senior consumers
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 44 (2015), pp. 111-119
Persistent link: https://www.econbiz.de/10010501231
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Luxury purchasing among older consumers : exploring inferences about cognitive age, status, and style motivations
Amatulli, Cesare; Guido, Gianluigi; Nataraajan, Rajan - In: Journal of business research : JBR 68 (2015) 9, pp. 1945-1952
Persistent link: https://www.econbiz.de/10011384201
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Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
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Older consumers' adoption of innovation in Japan : the mediating role of cognitive age
Chéron, Emmanuel; Kohlbacher, Florian - In: Journal of international consumer marketing 30 (2018) 4, pp. 244-259
Persistent link: https://www.econbiz.de/10011965982
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Beyond cognitive age : developing a multitheoretical measure of age and its assessment
Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10011748237
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The impact of age stereotypes on elderly consumers' self-efficacy and cognitive performance
Gröppel-Klein, Andrea; Helfgen, Jennifer; Spilski, Anja; … - In: Journal of strategic marketing 25 (2017) 3, pp. 211-225
Persistent link: https://www.econbiz.de/10011743004
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Revisiting the age construct : implications for service research
Kuppelwieser, Volker; Klaus, Philipp - In: Journal of service research 24 (2021) 3, pp. 372-389
Persistent link: https://www.econbiz.de/10012592944
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The impact of consumers’ need for uniqueness and nationality on generation Y's retail patronage behaviors : investigating American and Taiwanese consumers
Rajamma, Rajasree K.; Pelton, Lou E.; Hsu, Maxwell K.; … - In: Journal of global marketing 23 (2010) 5, pp. 387-410
Persistent link: https://www.econbiz.de/10008822593
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The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.; Yan, Ruoh-nan; Ogle, Jennifer Paff; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
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Marketing 2020 : die elf neuen Zielgruppen - wie sie leben, was sie kaufen
Dziemba, Oliver; Wenzel, Eike - 2011 - Limitierte Sonderausg.
Persistent link: https://www.econbiz.de/10009410813