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Mapping responsive retailing to identify future research trajectories
Sharma, Deepika; Bindra, Sunali; Taggar, Rashi; Dhir, Sanjay - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 584-604
Persistent link: https://www.econbiz.de/10012542174
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Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Loussaïef, Leïla; Cacho-Elizondo, Silvia; Pettersen, … - In: Journal of retailing and consumer services 21 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010233551
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CSR activities and consumer loyalty : the effect of the type of publicizing medium
Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455
This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism...
Persistent link: https://www.econbiz.de/10012174856
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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Corporate social responsibility in the retail apparel context : exploring consumers' personal and normative influences on patronage intentions
Diddi, Sonali; Niehm, Linda S. - In: Journal of marketing channels : ... distribution … 23 (2016) 1/2, pp. 60-76
Persistent link: https://www.econbiz.de/10011496577
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Perceived organizational motives and consumer responses to proactive and reactive CSR
Groza, Mark D.; Pronschinske, Mya R.; Walker, Matthew - In: Journal of business ethics : JOBE 102 (2011) 4, pp. 639-652
Persistent link: https://www.econbiz.de/10009300351
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Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan; Chen, Hsuan-Ting; Gan, Chen - In: Journal of business research : JBR 110 (2020), pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
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Framing corporate social responsibility for a controversial product
Lee, Sang Yeal; Lee, Ji Young; Cho, Yong-Suk - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 988-999
Persistent link: https://www.econbiz.de/10011941806
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Media richness, user trust, and perceptions of corporate social responsibility : an experimental investigation of visual web site disclosures
Cho, Charles H.; Phillips, Jillian R.; Hageman, Amy M.; … - In: Accounting, auditing & accountability journal 22 (2009) 6, pp. 933-952
Persistent link: https://www.econbiz.de/10009520832
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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa; Casado-Díaz, Ana B.; Mattila, Anna S. - In: Journal of business research : JBR 68 (2015) 7, pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912