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Customer knowledge management or customer surveillance
Rowley, Jennifer - In: Global business & economics review 7 (2005) 1, pp. 100-110
Persistent link: https://www.econbiz.de/10003108951
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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Mobile shopping behaviour : insights into attitudes, shopping process involvement and location
Holmes, Alistair; Byrne, Angela; Rowley, Jennifer - In: International journal of retail & distribution management 42 (2014) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10010247022
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Antecedents of brand preference for mobile telecommunications services
Alamro, Ahmed; Rowley, Jennifer - In: The journal of product & brand management 20 (2011) 6, pp. 475-486
Persistent link: https://www.econbiz.de/10010217468
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Working up a debt : students as vulnerable consumers
Robson, Julie; Farquhar, Jillian Dawes; Hindle, Christopher - In: Journal of marketing for higher education 27 (2017) 2, pp. 274-289
Persistent link: https://www.econbiz.de/10011794838
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Blaming me, blaming you! : the pendulum of blame in payday lending
Brown, Jane; Apostolidis, Chrysostomos; Farquhar, … - In: Marketing theory 21 (2021) 4, pp. 517-538
Persistent link: https://www.econbiz.de/10012660661
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Modeling airline crisis management capability : brand attitude, brand credibility and intention
Kao, Grace Hsiu-Ying; Wang, Stephen W.; Farquhar, … - In: Journal of air transport management 89 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012384222