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Working paper / National Bureau of Economic Research, Inc.
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Discussion paper / Centre for Economic Policy Research
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Young consumers : insight and ideas for responsible marketers
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
The impact of acculturation and ethnic indentity on American football identification and consumption among
Asians
in the United States
Ha, Jae-Pil
;
Hums, Mary A.
;
Greenwell, Chris T.
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010258207
Saved in:
2
Sex appeal in advertising : what consumers think
Sukanlaya Sawang
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
Saved in:
3
Pleasurable surprises : a cross‐cultural study of consumer responses to unexpected incentives
Valenzuela, Ana
;
Mellers, Barbara A.
;
Strebel, Judi
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 792-805
Persistent link: https://www.econbiz.de/10003945116
Saved in:
4
Bicultural self-defense in consumer contexts : self-protection motives are the basis for contrast versus assimilation to cultural cues
Mok, Aurelia
;
Morris, Michael W.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10009766883
Saved in:
5
Salesperson preference among Hispanic and Asian immigrants
Kwak, Lynn
;
Sojka, Jane Z.
- In:
American journal of business : applying research to …
26
(
2011
)
2
,
pp. 118-128
Persistent link: https://www.econbiz.de/10009419282
Saved in:
6
Implicit price estimation of rice quality attributes for Asian Americans
Goodwin, H. L.
- In:
Journal of agricultural and applied economics
28
(
1996
)
2
,
pp. 291-302
Persistent link: https://www.econbiz.de/10001210773
Saved in:
7
Re-interpreting marketing's role in the study of the Asian consumer
Ho, Foo Nin
;
Wong, Jared
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 170-180)
.
2022
Persistent link: https://www.econbiz.de/10013502454
Saved in:
8
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
9
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
10
Consumer responses to service failures : a resource preference model of cultural influences
Chan, Haksin
;
Wan, Lisa C.
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 72-97
Persistent link: https://www.econbiz.de/10003771400
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