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Konsumentenverhalten
Österreich
42,733
Austria
22,638
Children
18,727
Kinder
18,408
Werbung
13,855
Consumer behaviour
11,981
Advertising
11,324
Brand image
11,164
Markenimage
11,050
Brand management
8,029
Werbewirkung
7,991
Markenführung
7,972
Deutschland
7,964
Advertising effects
7,765
Germany
5,779
USA
4,647
Theorie
4,115
United States
4,070
Theory
3,986
Gesundheit
3,891
Health
3,788
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3,781
Brand
3,715
Online-Marketing
3,660
Internet marketing
3,639
Schätzung
2,874
Zielgruppe
2,868
Eltern
2,838
Estimation
2,662
Parents
2,620
Bildungsniveau
2,614
Österreich-Ungarn
2,553
Educational achievement
2,474
Target group
2,471
Relationship marketing
2,463
Beziehungsmarketing
2,452
Kind
2,280
Schweiz
2,179
Großbritannien
2,160
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2,235
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29
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349
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320
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301
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230
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105
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105
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84
Konferenzbeitrag
84
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63
Reprint
46
Case study
35
Fallstudie
35
Konferenzschrift
35
Collection of articles written by one author
24
Sammlung
24
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Bibliography included
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Government document
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Phau, Ian
36
Septianto, Felix
35
Gierl, Heribert
34
Pelsmacker, Patrick de
30
Diamantopoulos, Adamantios
29
Huber, Frank
28
Loureiro, Sandra Maria Correia
28
Usman, Osly
24
Dens, Nathalie
23
Eisend, Martin
23
Japutra, Arnold
21
Bauer, Hans H.
20
Han, Heesup
20
Wiedmann, Klaus-Peter
19
Bang, Nguyen
18
Chan, Kara
18
Guzman, Francisco
18
Hudders, Liselot
18
Melewar, T. C.
18
Sarkar, Abhigyan
18
Taylor, Charles Raymond
18
Diehl, Sandra
17
Pauwels, Koen
17
Torres, Ivonne M.
17
Yoon, Sukki
17
Zúñiga, Miguel Ángel
17
Keller, Kevin Lane
16
Reijmersdal, Eva A. van
16
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Hollebeek, Linda D.
15
Matthes, Jörg
15
Sarkar, Juhi Gahlot
15
Veloutsou, Cleopatra
15
Bagozzi, Richard P.
14
Choi, Yung Kyun
14
Dahlén, Micael
14
Jang, Soocheong
14
MacInnis, Deborah J.
14
Shimul, Anwar Sadat
14
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Springer Fachmedien Wiesbaden
19
National Bureau of Economic Research
13
Österreichisches Institut für Wirtschaftsforschung
10
Axel-Springer-Verlag
8
American Marketing Association
5
Statistik Austria
4
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
4
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Information Resources Management Association
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Axel Springer AG
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus <Förderungsprogramm> / GRUNDTVIG
2
Erasmus Research Institute of Management
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Access Marketing Management e.V.
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Allgemeiner Deutscher Automobil-Club
1
American Management Association
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG / Marketing Anzeigen
1
Axel-Springer-Verlag / Marketing Anzeigen
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Bundesanstalt für Agrarwirtschaft
1
Bundeskammer für Arbeiter und Angestellte
1
Carl Ueberreuter Verlag
1
Center of Market Oriented Product and Production Management
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
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Journal of business research : JBR
508
Journal of retailing and consumer services
315
The journal of product & brand management
250
The journal of brand management : an international journal
230
Journal of marketing communications
184
Psychology & marketing
170
International journal of advertising : the review of marketing communications
168
International journal of advertising : the quarterly review of marketing communications
113
Young consumers : insight and ideas for responsible marketers
113
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
103
Journal of international consumer marketing
101
Journal of promotion management : innovations in planning and applied research
98
Journal of advertising research
97
International journal of internet marketing and advertising : IJIMA
91
Journal of promotion management : JPM
91
Marketing intelligence & planning
91
The journal of consumer marketing
90
International journal of hospitality management
88
Marketing letters : a journal of research in marketing
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
International journal of consumer studies
78
Journal of global marketing
72
Journal of marketing
67
Journal of marketing research : JMR
64
Journal of strategic marketing
64
Cogent business & management
63
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
63
Journal of consumer research : JCR ; an interdisciplinary bimonthly
63
International marketing review
62
Journal of fashion marketing and management
62
Journal of advertising : official publication of the American Academy of Advertising
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Journal of marketing management : MM
55
Journal of the Academy of Marketing Science
55
European journal of marketing
53
International journal of retail & distribution management
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
52
Journal of travel and tourism marketing
51
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ECONIS (ZBW)
11,778
EconStor
31
OLC EcoSci
3
BASE
1
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date (newest first)
date (oldest first)
1
Children
and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
2
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
3
How
advertising
literacy training affect
children
's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
4
Children
and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
5
Parents' presumed persuasion knowledge of
children
's advergames : the influence of
advertising
disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
6
Children
’s responses to traditional versus hybrid
advertising
formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
7
Advertising
literacy training : the immediate versus delayed effects on
children
's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
8
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
9
Children
in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
10
Boys' responses to the integration of
advertising
and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
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