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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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The effect of perceptions of corporate identity and corporate social responsibility practices on investment intention
Nel, Kara; Erasmus, Pierre; Mans-Kemp, Nadia - In: Journal of economic and financial sciences : JEF 14 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10013363194
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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The adaptive character of thought: how (social) perceptions influence decision-making
Männel, Sandra C. S. - 2020
Persistent link: https://www.econbiz.de/10012484302
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Toward effective CSR communication in controversial industry sectors
Song, Baobao; Wen, Jing; Ferguson, Mary Ann - In: Journal of marketing communications 26 (2020) 3, pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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The process model of corporate social responsibility (CSR) communication : CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation per...
Kim, Sora - In: Journal of business ethics : JOBE 154 (2019) 4, pp. 1143-1159
Persistent link: https://www.econbiz.de/10011993942
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Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria - In: Journal of marketing communications 25 (2019) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
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Processing contradictory CSR information : the influence of primacy and recency effects on the consumer-firm relationship
Peasley, Michael C.; Woodroof, Parker J.; Coleman, Joshua T. - In: Journal of business ethics : JBE 172 (2021) 2, pp. 275-289
Persistent link: https://www.econbiz.de/10012617795
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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
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Art sponsorship success : an empirical investigation into sponsor recall and the ambiguous role of visitors' involvement
Sauer, Nicola E.; Hofmann, Verena - In: Marketing : ZFP ; journal of research and management 39 (2017) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10011780835