Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A relational insight of brand...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Business-to-business marketing
3,537
B-to-B-Marketing
3,479
Lieferantenmanagement
1,580
Supplier relationship management
1,580
Relationship marketing
787
Beziehungsmarketing
777
Business-to-Business-Marketing
580
Marketingmanagement
463
Marketing management
450
Electronic Commerce
437
E-commerce
382
Deutschland
358
Germany
349
Theory
335
Theorie
333
Verkauf
286
Selling
278
Brand management
274
Markenführung
273
Salespeople
266
Verkaufspersonal
266
Marketing
244
Consumer behaviour
211
Business network
194
Unternehmensnetzwerk
194
Social Web
187
Social web
187
B2B
174
Online-Marketing
171
Customer satisfaction
168
Value creation
168
Betriebliche Wertschöpfung
166
Kundenzufriedenheit
165
Internet marketing
162
Bundling strategy
160
Leistungsbündel
160
Customer value
150
Innovation
149
Kundenwert
149
more ...
less ...
Online availability
All
Undetermined
128
Free
24
Type of publication
All
Article
171
Book / Working Paper
40
Type of publication (narrower categories)
All
Article in journal
162
Aufsatz in Zeitschrift
162
Hochschulschrift
15
Thesis
10
Aufsatz im Buch
9
Book section
9
Collection of articles of several authors
3
Graue Literatur
3
Konferenzschrift
3
Non-commercial literature
3
Sammelwerk
3
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Handbook
2
Handbuch
2
Advisory report
1
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Gutachten
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
189
German
23
Author
All
Mohan, Mayoor
5
Casidy, Riza
4
Homburg, Christian
4
Klarmann, Martin
4
Nyadzayo, Munyaradzi W.
4
Brown, Brian P.
3
Bush, Alan J.
3
Johnston, Wesley J.
3
Krafft, Manfred
3
Moncrief, William C.
3
Rangarajan, Deva
3
Russo, Ivan
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Anaza, Nwamaka A.
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Bosukonda, Narendra
2
Brown, Brian
2
Buvaneswari, P. S.
2
Caigny, Arno de
2
Chugh, Richa
2
Cobelli, Nicola
2
Confente, Ilenia
2
Coussement, Kristof
2
Ferguson, Jodie L.
2
Gligor, David M.
2
Hochstein, Bryan
2
Keränen, Joona
2
Kowalkowski, Christian
2
Kuppelwieser, Volker
2
Lilien, Gary L.
2
Lüders, Maximilian
2
MacDonald, Emma K.
2
Malthouse, Edward C.
2
Matanda, Margaret J.
2
Melero-Polo, Iguácel
2
Mittal, Vikas
2
Murray, Chase
2
Nagel, Duane M.
2
more ...
less ...
Institution
All
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
University of Madras / Department of Commerce
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Springer Fachmedien Wiesbaden
1
Universität Ulm
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
54
The journal of business & industrial marketing
25
Journal of business research : JBR
13
Journal of business-to-business marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management : JPSSM
4
SpringerLink / Bücher
4
European journal of marketing : EJM
3
Journal of retailing and consumer services
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Total quality management & business excellence
2
Advances in electronic marketing
1
Asia Pacific business review
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
Berichte aus der Betriebswirtschaft
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Business Guides on the Go
1
Business strategy and the environment
1
Business-to-Business-Marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Challenges for the trade of Central and Southeast Europe
1
Cogent business & management
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Gabler Edition Wissenschaft / Business-to Business Marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Schriftenreihe der Handelshochschule Leipzig
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
more ...
less ...
Source
All
ECONIS (ZBW)
211
Showing
1
-
10
of
211
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
The journal of supply chain management : a global …
49
(
2013
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
4
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
5
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
6
Absatzprobleme ostdeutscher Konsum- und Produktionsgüterhersteller : Stand und Perspektiven der absatzwirtschaftlichen Leistungsfähigkeit ausgewählter ostdeutscher Industriebranche...
Nassua, Thomas
-
1995
Persistent link: https://www.econbiz.de/10000321855
Saved in:
7
The industrial buying decision : implications for the sales approach in industrial marketing
Brand, Gordon T.
-
1972
Persistent link: https://www.econbiz.de/10000674403
Saved in:
8
Kundenzufriedenheit : After-Sales-Marketing auf industriellen Märkten
Schütze, Roland
;
Schütze, Roland S.
-
1992
Persistent link: https://www.econbiz.de/10000088372
Saved in:
9
Targeting customers : a financial approach based on creditworthiness
Helgesen, Øyvind
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 261-273
Persistent link: https://www.econbiz.de/10003798075
Saved in:
10
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
