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Konsumentenverhalten
Aufsatzsammlung
44,167
Marketing
31,457
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23,357
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20,246
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5,735
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1,965
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1,955
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1,738
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1,713
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1,597
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1,547
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1,542
Großbritannien
1,512
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1,464
Globalisierung
1,448
Europa
1,369
Economic growth
1,357
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1,309
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1,269
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1,267
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Wiedmann, Klaus-Peter
11
Sheth, Jagdish N.
9
Belk, Russell W.
7
Foxall, Gordon R.
7
Parsons, Elizabeth
7
Lim, Weng Marc
6
Maclaran, Pauline
6
Mogaji, Emmanuel
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Alserhan, Baker Ahmad
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Chatzidakis, Andreas
5
Dholakia, Nikhilesh
5
Halfmann, Marion
5
Hennigs, Nadine
5
Olson, Jerry C.
5
Schiffman, Leon G.
5
Bronnenberg, Bart J.
4
Colbert, François
4
East, Robert
4
Eckhardt, Giana M.
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Gbadamosi, Ayantunji
4
Gil Saura, Irene
4
Goldfarb, Avi
4
Gröppel-Klein, Andrea
4
Helm, Roland
4
Holbrook, Morris B.
4
Hruschka, Harald
4
Jafari, Aliakbar
4
Kanuk, Leslie Lazar
4
Kostelijk, Erik
4
Kreicbergs, Toms
4
Kuß, Alfred
4
Peter, Jerome Paul
4
Sabel, Hermann
4
Schneider, Willy
4
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American Marketing Association
23
Springer Fachmedien Wiesbaden
8
Edward Elgar Publishing
6
Information Resources Management Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Statistik Austria
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
National Bureau of Economic Research
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
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Journal of business research : JBR
34
SpringerLink / Bücher
29
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Gabler Edition Wissenschaft
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Marketing theory
13
Journal of marketing management : MM
12
Springer eBook Collection
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of Islamic marketing
10
Journal of retailing and consumer services
10
Marketing intelligence & planning
10
Premier reference source
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Cogent business & management
9
European journal of marketing : EJM
9
Journal of modelling in management
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of internet commerce
8
Journal of marketing research : JMR
7
Springer eBook Collection / Business and Economics
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
Edward Elgar E-Book Archive
6
International journal of internet marketing and advertising : IJIMA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Routledge interpretive marketing research
6
Routledge studies in marketing
6
Schriftenreihe Studien zum Konsumentenverhalten
6
AMA educators' proceedings
5
Asia-Pacific journal of business administration
5
International journal of business and emerging markets : IJBEM
5
International journal of business information systems : IJBIS
5
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Source
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ECONIS (ZBW)
1,898
EconStor
8
OLC EcoSci
4
RePEc
3
USB Cologne (EcoSocSci)
3
Showing
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1
Impact of e-commerce on consumers and small firms
Zappalà, Salvatore
(
contributor
);
Gray, Colin
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301619
Saved in:
2
Marketing
empowerment and exclusion in the information age
Saren, Michael
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
Saved in:
3
Special issue:
Marketing
of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
Saved in:
4
Interaktionen zwischen Anbietern und Nachfragern bei der Vermarktung und Beschaffung innovativer Dienstleistungen : Eine explorative Fallstudienanalyse in der IT-Dienstleistungsbra...
Hoffmann, Antje
(
contributor
)
-
2006
Definition zentraler Begriffe -- Theorien und Konzepte -- Bezugsrahmen für die empirische Untersuchung -- Durchführung der empirischen Untersuchung -- Ergebnisse der empirischen Untersuchung -- Schlussbetrachtung.
Persistent link: https://www.econbiz.de/10013516618
Saved in:
5
Interaktionen zwischen Anbietern und Nachfragern bei der Vermarktung und Beschaffung innovativer Dienstleistungen : eine explorative Fallstudienanalyse in der IT-Dienstleistungsbra...
Hoffmann, Antje
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335977
Saved in:
6
Orientacja rynkowa we współczesnym handlu detalicznym
Borusiak, Barbara
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444703
Saved in:
7
Fashion creation and diffusion : the institution of
marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
8
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
9
Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
10
Marketing
implications of consumer behavior
Nica, Elvira
- In:
Economics, management and financial markets
8
(
2013
)
1
,
pp. 124-129
Persistent link: https://www.econbiz.de/10009775900
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