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Konsumentenverhalten
Werbung
13,886
Advertising
9,823
Werbewirkung
3,824
Advertising effects
3,770
Consumer behaviour
3,014
Kunst
2,719
Arts
1,945
Online-Marketing
1,811
Internet marketing
1,804
Theorie
1,574
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1,540
Deutschland
1,064
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1,045
United States
873
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850
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798
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793
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686
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668
advertising
651
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574
Social web
573
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554
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513
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494
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480
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469
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469
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467
Markenartikel
443
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405
Brand
365
Großbritannien
360
Kulturökonomik
358
Cultural economics
357
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348
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335
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330
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318
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1,472
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566
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692
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14
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2,215
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132
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107
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92
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92
Hochschulschrift
56
Thesis
41
Collection of articles of several authors
40
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40
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15
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10
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9
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8
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6
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5
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5
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5
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5
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4
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3
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3
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3
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2
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1
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English
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3
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Septianto, Felix
21
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
13
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Ko, Eunju
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Institut für Wirtschaftspädagogik <Wien>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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Published in...
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
99
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
49
Psychology & marketing
44
Journal of promotion management : JPM
43
Journal of advertising
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
Marketing letters : a journal of research in marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of international consumer marketing
20
Journal of current issues and research in advertising
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing research : JMR
18
Marketing : ZFP ; journal of research and management
18
Journal of marketing
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing intelligence & planning
14
European journal of marketing
13
The journal of product & brand management
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
International journal of hospitality management
11
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ECONIS (ZBW)
3,014
EconStor
6
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1
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
Saved in:
3
Nutzenorientierte Konsumvorstellungen Vierzehnjähriger als Potenzial ökonomischer Bildung : eine empirische Untersuchung
Zabanoff, Erika
-
2015
Persistent link: https://www.econbiz.de/10011412152
Saved in:
4
Jugendliche und ihr Umgang mit Geld : eine empirische Studie zu Erfahrungen, Einstellungen und Verhaltensweisen von Schüler/innen am Ende der Sekundarstufe I
Grohs-Müller, Stefan
-
Institut für Wirtschaftspädagogik <Wien>
-
2020
Persistent link: https://www.econbiz.de/10012437788
Saved in:
5
Wealth and the demand for art in Italy : 1300 - 1600
Goldthwaite, Richard A.
-
1993
Persistent link: https://www.econbiz.de/10000873197
Saved in:
6
Waves and cycles : explorations in the pure theory of price for fine art
Cowan, Robin A.
- In:
New frontiers in the economics of innovation and new …
,
(pp. 188-204)
.
2006
Persistent link: https://www.econbiz.de/10003313482
Saved in:
7
Ich bin auch ein Lemming : herding and consumption capital in arts and culture
Rohner, Dominic
;
Winestein, Anna
;
Frey, Bruno S.
-
2006
Persistent link: https://www.econbiz.de/10003338128
Saved in:
8
Possession and access : consumer desires and value perceptions regarding contemporary art collection and exhibit visits
Chen, Yu
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 925-940
Persistent link: https://www.econbiz.de/10003861933
Saved in:
9
Consumer response to sponsorships of the performing arts
Dalakas, Vassilis
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 204-211
Persistent link: https://www.econbiz.de/10003884540
Saved in:
10
Exploring art film audiences : a marketing analysis
Chuu, Sharon L. H.
;
Chang, Jennifer C.
;
Zaichkowsky, …
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10003884541
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