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Research companion to language and country branding
Theodoropoulou, Irene (ed.); Tovar, Johanna (ed.) - 2020
<P>Table of Contents<BR><BR>List of figures<BR><BR>List of tables<BR><BR>Contributors<BR><BR>Acknowledgments<BR><BR>Disclaimer<BR><BR>Introduction -- Irene Theodoropoulou and Johanna Tovar<BR><BR>Part I: Nationalism and country branding<BR><BR>Nationalism and politics<BR><BR>Chapter 1: Enregistering the nation: Bolsonaro's populist branding of Brazil -- Daniel N....</p>
Persistent link: https://www.econbiz.de/10013182464
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Cultural diversity in people's attitudes and perceptions
Petkova, Dijana Petkova (contributor) - 2006
Persistent link: https://www.econbiz.de/10003306922
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Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia
Saleem, Salman; Larimo, Jorma; Ummik, Kadi; Kuusik, Andres - In: Baltic journal of management 10 (2015) 3, pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
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Second-hand clothing consumption : a cross-cultural comparison between American and Chinese young consumers
Xu, Yingjiao; Chen, Yizhuo; Burman, Ritika; Zhao, Hongshan - In: International journal of consumer studies 38 (2014) 6, pp. 670-677
Persistent link: https://www.econbiz.de/10010510353
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Antecedents to local store loyalty : influence of culture, cosmopolitanism and price
Pandey, Shivendra; Khare, Arpita; Bhardwaj, Preshth - In: International journal of retail & distribution management 43 (2015) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10010510591
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Differences and similarities in perceptions of hotel experience : the role of national cultures
Zhang, Ziqiong; Li, Hengyun; Law, Chun Hung Roberts - In: Journal of travel and tourism marketing 32 (2015), pp. 2-14
Persistent link: https://www.econbiz.de/10011416038
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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158
Persistent link: https://www.econbiz.de/10011429362