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Konsumentenverhalten
Sales promotion
1,963
Verkaufsförderung
1,963
Consumer behaviour
867
Preismanagement
321
Pricing strategy
321
Einzelhandel
296
Retail trade
291
Theorie
219
Theory
219
Marketingmanagement
179
Advertising effects
176
Werbewirkung
176
Marketing management
173
Beziehungsmarketing
163
Relationship marketing
163
USA
155
United States
152
Advertising
142
Werbung
142
Merchandising
134
Deutschland
129
Online retailing
128
Online-Handel
128
Brand management
127
Markenführung
127
Germany
125
Online-Marketing
119
Internet marketing
118
Verkauf
117
Marketing
116
Selling
114
Rabatt
106
Rebate
105
Salespeople
97
Verkaufspersonal
97
Ladengestaltung
85
Store design
85
Low-cost strategy
80
Niedrigpreisstrategie
80
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354
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145
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Article
685
Book / Working Paper
178
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661
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661
Graue Literatur
38
Non-commercial literature
38
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28
Book section
28
Arbeitspapier
27
Working Paper
27
Hochschulschrift
22
Thesis
18
Collection of articles of several authors
7
Sammelwerk
7
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4
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4
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3
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2
Lehrbuch
2
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2
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2
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2
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2
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2
Bericht
1
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1
Handbuch
1
Mehrbändiges Werk
1
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1
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1
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1
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English
827
German
36
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Usman, Osly
11
Rajagopal
7
Gedenk, Karen
6
Kukar-Kinney, Monika
6
Bertini, Marco
5
Chugan, Pawan K.
5
Fam, Kim Shyan
5
Gázquez-Abad, Juan Carlos
5
Görtz, Gunnar
5
Mehta, Dr. Neha
5
Monroe, Kent B.
5
Natter, Martin
5
Neslin, Scott A.
5
Xia, Lan
5
Aydinli, Aylin
4
Barnhardt, Sharon
4
Bauer, Hans H.
4
Bogomolova, Svetlana
4
Dewani, Prem Prakash
4
Duflo, Esther
4
Herrmann, Andreas
4
Kaiser, Harry M.
4
Loginova, Oksana
4
Pandey, Neeraj
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Wang, X. Henry
4
Zeng, Chenhang
4
Ailawadi, Kusum L.
3
Aspara, Jaakko
3
Bagchi, Rajesh
3
Banerjee, Abhijit V.
3
Barone, Michael J.
3
Behe, Bridget K.
3
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Das, Gopal
3
Dastidar, Surajit Ghosh
3
Dong, Diansheng
3
González-Benito, Óscar
3
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Helmut-Schmidt-Universität
1
National Bureau of Economic Research
1
RWTH Aachen
1
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Journal of retailing and consumer services
54
Journal of retailing
26
Journal of business research : JBR
25
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
16
Journal of marketing
14
The international review of retail, distribution and consumer research
14
Journal of marketing research : JMR
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
International journal of hospitality management
9
International journal of market research
8
Asia Pacific journal of marketing and logistics
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Journal of advertising research
6
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Marketing intelligence & planning
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Gabler Edition Wissenschaft
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business economics : JBE
4
Journal of consumer marketing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
The journal of brand management : an international journal
4
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ECONIS (ZBW)
863
Showing
1
-
10
of
863
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date (oldest first)
1
From accuracy to diversity in product recommendations : relationship between diversity and customer retention
Park, Sung-hyuk
;
Han, Sang Pil
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 51-71
Persistent link: https://www.econbiz.de/10010247643
Saved in:
2
Monopolistic product line competition with ex post consumer heterogeneity
Georgantzís, Nikolaos
;
García Gallego, Aurora
- In:
Theoretical economics letters
4
(
2014
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10010422864
Saved in:
3
The effect of service quality and product diversity on customer loyalty : the role of customer satisfaction and word of mouth
Tjahjaningsih, Endang
;
Ningsih, Dewi Handayani Untari
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 481-490
Persistent link: https://www.econbiz.de/10012672063
Saved in:
4
Applying the SOBC paradigm to reinterpret the online grocery shopping experience for the senior population
Shukla, Mahima
;
Misra, Richa
;
Mahajan, Renuka
;
Gupta, Rahul
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
4
,
pp. 115-137
Persistent link: https://www.econbiz.de/10014289631
Saved in:
5
Evolutionary understanding of capitalist product markets : adaptation-facilitating and diversification-accelerating functions
Morioka, Masashi
- In:
Present and Future of Evolutionary Economics : Japanese …
,
(pp. 65-106)
.
2024
Persistent link: https://www.econbiz.de/10015075257
Saved in:
6
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
7
Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark
;
Hunt, James M.
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
Saved in:
8
Pricing in online fashion retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
Saved in:
9
Shelf space allocation for specific products on shelves selected in advance
Czerniachowska, Kateryna
;
Hernes, Marcin
- In:
European research studies
24
(
2021
)
3
,
pp. 316-334
Persistent link: https://www.econbiz.de/10012664537
Saved in:
10
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
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