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Konsumentenverhalten
China
64
Theorie
29
Theory
29
USA
17
Börsenkurs
16
Share price
16
Social capital
16
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16
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Zhang, Hao
8
Bai, Xiaofei
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Barnes, Bradley R.
1
Choi, Yung Kyun
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Chu, Leon Yang
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Jiang, Ying
1
Ko, Eunju
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Lee, Changhan
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Lee, Euntaik
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Li, Dongjin
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Liang, Xiaoning
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Ma, Zengguang
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Moon, Hakil
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Park, Jaejin
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Park, Younggeun
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Wang, Cheng Lu
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Brand management in emerging markets : theories and practice
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
8
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1
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
2
Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
Saved in:
3
Optimal preorder strategy with endogenous information control
Chu, Leon Yang
;
Zhang, Hao
- In:
Management science : journal of the Institute for …
57
(
2011
)
6
,
pp. 1055-1077
Persistent link: https://www.econbiz.de/10009237439
Saved in:
4
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Saved in:
5
Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
6
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
7
Consumer reactions to AI design : exploring consumer willingness to pay for AI-designed products
Zhang, Hao
;
Bai, Xiaofei
;
Ma, Zengguang
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2171-2183
Persistent link: https://www.econbiz.de/10013465156
Saved in:
8
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
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