To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help … link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from … 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countries) reveals that the aggregate brand …

organizations. Competitive foodservice business today requires a unique and lasting brand experience to capture customer loyalty … brand experience, trust dimensions (i.e. intentions and reliability), and customer loyalty on sustainable SME brands in … provides significant support for every direct path between brand experience, intentions, reliability, and brand loyalty …

associated with the product category(e.g., 401 and retirement services) or the parent brand (e.g.,Heinz and 57; Levi’s and 501 …

Economic value has moved beyond delivering quality services to include distinctive brand experiences. Brand experiences … are vital in developing brand loyalty and achieving business sustainability. Business performance, in particular, is … influenced by customer loyalty directly through purchase behavior, as well as indirectly through attitude towards a brand …

Brand love is an interesting and important concept that required further research in brand management. This study … tested the impacts of consumer attitudes, subjective norms, and brand anthropomorphization on brand love and brand … forgiveness in the framework provided by the theory of planned behavior. Regression analyses showed that brand …

Purpose: The research compared the effect of electronic word-of-mouth advertising (e-WOM) and brand strength in … significant influencer of the purchase decision: (1) being a strong brand induced by the company's efforts or (2) other consumers … strong or weak brand purchasing decisions with the positive, negative, or neutral presence of e-WOM for a product (smartphone …

customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand … domestic brands. Brand credibility and consumer ethnocentrism were found to have a positive effect on domestic brand purchase …

, selection and validation of indexes to measure intellectual capital and competitive advantages. The model is composed of two … main parts: one in charge of measuring intellectual capital, and the other one measuring the achievement of firm …