Narrow search
Showing 1 - 10 of 8,480
Cover Image
Environmental Factors that Unknowingly Increase a Consumer's Food Intake and Consumption Volume
Wansink, Brian - 2006
Package size, plate shape, lighting, socializing, and variety are only a few of the environmental factors that can influence the consumption volume of food far more than most people realize. Although such environmental factors appear unrelated, they generally influence consumption volume by...
Persistent link: https://www.econbiz.de/10014029432
Cover Image
The Role of Repugnance in Markets : How the Jared Fogle Scandal Affected Patronage of Subway
Cawley, John H.; Eddelbuettel, Julia; Cunningham, Scott; … - National Bureau of Economic Research - 2023
Economics has long studied how consumers respond to the disclosure of information about firms. We study a case in which the disclosed information is unrelated to the product or firm leadership, but which could still potentially affect consumer patronage through the mechanism of repugnance, as...
Persistent link: https://www.econbiz.de/10014421207
Cover Image
Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Cover Image
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Cover Image
The impact of advertising appeals on purchase intention for women's fashion products in Malaysia
Nur Farihah Bt. Isamudin; Muhammad Tahir Jan - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 19-36
This paper is mainly focused on analyzing the impact of four advertising appeals, namely love appeal, humor appeal, happiness appeal and excitement appeal on purchase intention for women fashion products in Malaysia. Primary data were collected from 303 respondents using self-administered online...
Persistent link: https://www.econbiz.de/10012666746
Cover Image
Brand name and private label price setting by a monopoly store
Perloff, Jeffrey M.; LaFrance, Jeffrey T.; Chouinard, … - 2012
A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both … name-brand and a private-label products and how much to charge. The monopoly may charge either more or less for the brand … parameters. brand name ; private label ; monopoly ; pricing …
Persistent link: https://www.econbiz.de/10009559243
Cover Image
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44
We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We …
Persistent link: https://www.econbiz.de/10010336207
Cover Image
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Cover Image
Brand naming : sound symbolism, brand preference and brand performance
Duduciuc, Alina; Ivan, Loredana - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Cover Image
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722