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Konsumentenverhalten
Corporate social responsibility
77
Corporate Social Responsibility
70
Stakeholder
22
Marketing
21
B-to-B-Marketing
18
Business-to-business marketing
18
Marketingmanagement
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17
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Unternehmensgründung
10
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10
corporate social responsibility
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Brand management
9
Lieferantenmanagement
9
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Nachhaltige Entwicklung
9
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9
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9
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Lindgreen, Adam
11
Swaen, Valérie
4
Janssen, Catherine
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Vanhamme, Joëlle
2
Angell, Robert
1
Antioco, Michael
1
Beverland, Michael
1
Beverland, Michael B.
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Bruneau, Virginie
1
Chung, Emily
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Custance, Paul
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Dobele, Angela
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Du, Shuili
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Démoulin, Nathalie
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Glynn, Mark
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Harness, David
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Hingley, Martin
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Kates, Steven M.
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Lefebvre, Cécile
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Sarial-Abi, Gülen
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Sloot, Remi van der
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Journal of business research : JBR
3
The journal of business & industrial marketing
3
Journal of business ethics : JOBE
2
Business horizons
1
European journal of marketing : EJM
1
Journal of business ethics : JBE
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ECONIS (ZBW)
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1
Etude des perceptions et des réactions des consommateurs face aux activités citoyennes des entreprises : application à deux catégories de produits
Swaen, Valérie
-
2004
Persistent link: https://www.econbiz.de/10003987066
Saved in:
2
Are loyalty program members really engaged? : measuring customer engagement with loyalty programs
Bruneau, Virginie
;
Swaen, Valérie
;
Zidda, Pietro
- In:
Journal of business research : JBR
91
(
2018
),
pp. 144-158
Persistent link: https://www.econbiz.de/10011902864
Saved in:
3
Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry : the role of corporate reputation
Swaen, Valérie
;
Démoulin, Nathalie
;
Pauwels-Delassus, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 709-721
Persistent link: https://www.econbiz.de/10012545113
Saved in:
4
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
5
Unpicking motives to purchase locally-produced food : analysis of direct and moderation effects
Memery, Juliet
;
Angell, Robert
;
Megicks, Phil
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1207-1233
Persistent link: https://www.econbiz.de/10011338799
Saved in:
6
Memorable customer experiences : a research anthology
Lindgreen, Adam
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003829243
Saved in:
7
Purchasing and marketing of social and environmental sustainability for high-tech medical equipment
Lindgreen, Adam
;
Antioco, Michael
;
Harness, David
; …
- In:
Journal of business ethics : JOBE
85
(
2009
),
pp. 445-462
Persistent link: https://www.econbiz.de/10003841045
Saved in:
8
Exploring consumer conflict management in service encounters
Beverland, Michael B.
;
Kates, Steven M.
;
Lindgreen, Adam
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 617-633
Persistent link: https://www.econbiz.de/10008747765
Saved in:
9
Purchasing orientation
Lindgreen, Adam
;
Révész, Balázs
;
Glynn, Mark
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 143-153
Persistent link: https://www.econbiz.de/10009524606
Saved in:
10
Purchasing orientation
Lindgreen, Adam
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009524682
Saved in:
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