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Konsumentenverhalten
Internet
21,819
Werbung
11,373
Advertising
11,324
Electronic Commerce
5,147
Consumer behaviour
4,708
E-commerce
4,703
Werbewirkung
3,923
Advertising effects
3,873
Theorie
3,026
Internet marketing
2,965
Theory
2,960
Online-Marketing
2,931
Deutschland
2,564
Germany
2,178
USA
2,005
Social Web
1,906
Social web
1,903
Welt
1,842
United States
1,820
World
1,809
advertising
1,406
Online-Handel
1,364
Online retailing
1,362
Informationstechnik
1,327
Information technology
1,297
Marketing
1,288
internet
998
Brand management
932
Markenführung
901
Marketingmanagement
836
Marketing management
825
China
723
Breitbandkommunikation
720
Preismanagement
718
Pricing strategy
717
Wettbewerb
708
Broadband communications
693
Competition
682
Regulation
661
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Undetermined
1,961
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924
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Article
3,321
Book / Working Paper
1,120
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14
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Article in journal
3,115
Aufsatz in Zeitschrift
3,115
Graue Literatur
259
Non-commercial literature
259
Working Paper
210
Arbeitspapier
196
Aufsatz im Buch
184
Book section
184
Hochschulschrift
121
Thesis
98
Collection of articles of several authors
51
Sammelwerk
51
Aufsatzsammlung
30
Conference paper
30
Konferenzbeitrag
30
Konferenzschrift
25
Conference proceedings
13
Collection of articles written by one author
12
Sammlung
12
Bibliografie enthalten
11
Bibliography included
11
Lehrbuch
9
Textbook
8
Case study
6
Fallstudie
6
Market information
6
Marktinformation
6
Reprint
5
Bibliografie
4
Guidebook
3
Ratgeber
3
Amtsdruckschrift
2
Festschrift
2
Government document
2
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2
Handbuch
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Mehrbändiges Werk
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2
Statistik
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English
4,225
German
226
French
9
Russian
3
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
Swedish
1
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Author
All
Septianto, Felix
23
Gierl, Heribert
17
Eisend, Martin
15
Taylor, Charles Raymond
13
Dahlén, Micael
12
Ghose, Anindya
12
Pelsmacker, Patrick de
12
Quach, Sara
12
Yoon, Sukki
12
Diehl, Sandra
11
Wu, Linwan
11
Dens, Nathalie
10
Rosengren, Sara
10
Wilbur, Kenneth C.
10
Bauer, Hans H.
9
Bellman, Steven
9
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Janssen, Maarten C. W.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Choi, Yung Kyun
8
Dodoo, Naa Amponsah
8
Esch, Franz-Rudolf
8
Hudders, Liselot
8
Jin, Ginger Zhe
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Aguiar, Luis
7
Moshary, Sarah
7
Regner, Tobias
7
Terlutter, Ralf
7
Usman, Osly
7
Wilson, Christopher
7
Arora, Taanika
6
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National Bureau of Economic Research
10
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
IGI Global
4
Erasmus Research Institute of Management
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
NetLibrary, Inc
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ekonomski Institut Zagreb
1
European Advertising Academy
1
European University Institute / Department of Economics
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Förderverein Marburger Japan-Reihe
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
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Published in...
All
International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
125
Journal of marketing communications
103
Journal of retailing and consumer services
75
International journal of advertising : the quarterly review of marketing communications
74
Journal of advertising research
66
International journal of internet marketing and advertising : IJIMA
56
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Psychology & marketing
42
Journal of advertising
41
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
European journal of marketing : EJM
28
Marketing letters : a journal of research in marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Asia Pacific journal of marketing and logistics
25
Health marketing quarterly
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of internet commerce
25
International journal of consumer studies
24
Journal of current issues and research in advertising : JCIRA
24
Journal of international consumer marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing
22
The journal of consumer marketing
22
Global business review
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of marketing research : JMR
20
Marketing : ZFP ; journal of research and management
20
Electronic commerce research
19
International journal of business information systems : IJBIS
19
Marketing intelligence & planning
19
Journal of business ethics : JOBE
18
Journal of current issues and research in advertising
18
Information systems research : ISR
17
Journal of global marketing
17
The journal of product & brand management
17
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Source
All
ECONIS (ZBW)
4,439
EconStor
15
USB Cologne (EcoSocSci)
1
Showing
1
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10
of
4,455
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articles prioritized
date (newest first)
date (oldest first)
1
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
2
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of
disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
3
Click me : an examination of the impact size, color, and design has on banner advertisements generating clicks
North, Michael
;
Ficorilli, Michael
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10011799565
Saved in:
4
Consumer response to
disclosures
in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
5
And now a word from our sponsor : do consumers perceive
advertising
on traditional television and
online
streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
6
Effects of age and time of day on
Internet
advertising
outcomes
Goodrich, Kendall
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
Saved in:
7
Understanding
online
donor behavior : the role of donor characteristics, perceptions of the
internet
, website and program, and influence from social networks
Shier, Micheal L.
;
Handy, Femida
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 219-230
Persistent link: https://www.econbiz.de/10009778679
Saved in:
8
Scale development and validation for measuring the adoption of mobile banking services
Chawla, Deepak
;
Joshi, Himanshu
- In:
Global business review
20
(
2019
)
2
,
pp. 434-457
Persistent link: https://www.econbiz.de/10012035730
Saved in:
9
How
online
consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
10
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
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