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Consumer Attitude Towards Bran...
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Konsumentenverhalten
Consumer behaviour
16
Brand
8
Brand image
8
Brand management
8
Markenartikel
8
Markenführung
8
Markenimage
8
Experiment
5
Marktforschung
5
Luxury goods
4
Luxusgüter
4
Market research
4
Theorie
4
Theory
4
Europa
3
Schweiz
3
Switzerland
3
Verbraucherforschung
3
consumer research
3
Behavioral economics
2
Beziehungsmarketing
2
Brand engagement
2
Empirische Forschung
2
Europe
2
Experten
2
Experts
2
Implicit Association Test
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Messung
2
Prestige
2
Regressionsanalyse
2
Relationship marketing
2
Symbolischer Interaktionismus
2
Verbraucherverhalten
2
Verhaltensökonomik
2
attitude measurement
2
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Book / Working Paper
11
Article
5
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Working Paper
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Graue Literatur
9
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9
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Language
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English
14
French
2
Author
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Czellar, Sandor
16
Spangenberg, Eric R.
3
Sprott, David E.
3
Dubois, Bernard
2
Kocher, Bruno
2
Laurent, Gilles
2
Luna, David
2
Denis, Jean-Emile
1
Devezer, Berna
1
Ghiassaleh, Arezou
1
Liu, Richie L.
1
Raska, David
1
Schwob, Alexandre
1
Spangenberg, Eric
1
Sprott, David
1
Voss, Kevin E.
1
Voyer, Benjamin G.
1
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Chambre de commerce et d'industrie de Paris
1
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
5
Les cahiers de recherche / HEC Paris
4
Working paper / Institut Universitaire de Management International, Université de Lausanne
2
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of retailing and consumer services
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
16
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1
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
2
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
3
An exploratory inquiry on the antecedents of prestige judgments
Czellar, Sandor
-
2001
Persistent link: https://www.econbiz.de/10001627278
Saved in:
4
Capital de marque : concepts, construits et mesures
Czellar, Sandor
-
1997
Persistent link: https://www.econbiz.de/10000984355
Saved in:
5
A link between self-monitoring and prestige-related consumer knowledge? : Preliminary evidence from North America and Europe
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001734583
Saved in:
6
How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003279938
Saved in:
7
The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David
;
Czellar, Sandor
;
Spangenberg, Eric
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
Saved in:
8
Consumer reactions to self-expressive brand display
Sprott, David E.
;
Spangenberg, Eric R.
;
Czellar, Sandor
; …
-
2009
Persistent link: https://www.econbiz.de/10003923345
Saved in:
9
Consumer well-being : effects of subgoal failures and goal importance
Devezer, Berna
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 118-134
Persistent link: https://www.econbiz.de/10010345567
Saved in:
10
Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
Saved in:
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