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ECONIS (ZBW)
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What we know and don't know about consumer happiness : three-decade review, synthesis, and research propositions
Dhiman, Neeraj
;
Kumar, Ajay
- In:
Journal of interactive marketing
58
(
2023
)
2/3
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014252887
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The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder
;
Kumar, Anil
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
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3
Analysing customer loyalty, customer satisfaction and service quality at dlf mall of india
Sao, Ameet
;
Kumar, Amit
;
Bapat, Gautam
;
Khan, Mohd Suhail
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 146-157
Persistent link: https://www.econbiz.de/10014282096
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4
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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5
Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj
;
Jamwal, Mohit
;
Kumar, Ajay
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
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Predicting complaint voicing or exit amidst Indian consumers : a CHAID analysis
Kumar, Amit
;
Kaur, Anupriya
- In:
Journal of advances in management research : JAMR
20
(
2023
)
1
,
pp. 55-78
Persistent link: https://www.econbiz.de/10014305231
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