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2001 - The Brand Management Od...
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Konsumentenverhalten
Brand management
44
Markenführung
42
Markenartikel
33
Brand
29
Brand image
23
Markenimage
23
Consumer behaviour
17
United Kingdom
9
Großbritannien
8
Markenpolitik
8
Bank
7
Ireland
7
Irland
7
USA
7
United States
7
Führungsstil
6
Leadership style
6
Corporate culture
5
Produktmanagement
5
Social Web
5
Social web
5
Unternehmenskultur
5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Personal banking
4
Privatkundengeschäft
4
Relationship marketing
4
Spain
4
Advertising
3
Arbeitskräfte
3
Arbeitsverhalten
3
Bank employees
3
Bankberufe
3
Brand equity
3
Cluster analysis
3
Clusteranalyse
3
Corporate reputation
3
Customer service
3
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7
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9
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9
Aufsatz im Buch
1
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1
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1
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English
17
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De Chernatony, Leslie
17
Buil, Isabel
9
Wallace, Elaine
5
Martínez, Eva
2
McDonald, Malcolm
2
Dall'Olmo Riley, Francesca
1
Hem, Leif E.
1
Hogan, Michael
1
Knox, Simon
1
Montaner, Teresa
1
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NetLibrary, Inc
1
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European journal of marketing : EJM
3
Working paper series / The City University Business School
3
The journal of product & brand management
2
Brand management ; Vol. 4
1
CIM professional
1
EBSCOhost eBook Collection
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of euromarketing
1
The journal of consumer marketing
1
Working paper series / City University Business School
1
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ECONIS (ZBW)
17
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1
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
2
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
3
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
4
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
5
Brand price recall and the implications for pricing research
De Chernatony, Leslie
;
Knox, Simon
-
1992
Persistent link: https://www.econbiz.de/10000138411
Saved in:
6
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
7
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
8
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
9
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
10
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
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