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What we know and don't know about consumer happiness : three-decade review, synthesis, and research propositions
Dhiman, Neeraj; Kumar, Ajay - In: Journal of interactive marketing 58 (2023) 2/3, pp. 115-135
Persistent link: https://www.econbiz.de/10014252887
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The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder; Kumar, Anil - In: International journal of business and emerging markets … 15 (2023) 3, pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
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Analysing customer loyalty, customer satisfaction and service quality at dlf mall of india
Sao, Ameet; Kumar, Amit; Bapat, Gautam; Khan, Mohd Suhail; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 146-157
Persistent link: https://www.econbiz.de/10014282096
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj; Jamwal, Mohit; Kumar, Ajay - In: Journal of business research : JBR 167 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
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Predicting complaint voicing or exit amidst Indian consumers : a CHAID analysis
Kumar, Amit; Kaur, Anupriya - In: Journal of advances in management research : JAMR 20 (2023) 1, pp. 55-78
Persistent link: https://www.econbiz.de/10014305231
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Indian consumers' tendency to exit amidst a complaint : a SEM approach
Kumar, Amit; Kaur, Anupriya - In: International journal of management practice : IJMP 17 (2024) 1, pp. 19-50
Persistent link: https://www.econbiz.de/10015067074