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Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Hem, Leif E.; Iversen, Nina M. - In: International journal of market research : JMRS ; the … 51 (2009) 6, pp. 797-818
Persistent link: https://www.econbiz.de/10003909401
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Lifestyle segmentation of tourists seeking nature-based experiences : the role of cultural values and travel motives
Iversen, Nina M.; Hem, Leif E.; Mehmetoglu, Mehmet - In: Journal of travel and tourism marketing 33 (2016), pp. 38-66
Persistent link: https://www.econbiz.de/10011485016
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Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel; De Chernatony, Leslie; Hem, Leif E. - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
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Consumer responses to hedonic food products : healthy cake or indulgent cake? : could dialecticism be the answer?
Jakubanecs, Alexander; Fedorikhin, Alexander; Iversen, … - In: Journal of business research : JBR 91 (2018), pp. 221-232
Persistent link: https://www.econbiz.de/10011902935
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From online to offline through brand extensions and alliances
Bravo, Rafael; Hem, Leif E.; Pina, José M. - In: International journal of e-business research : an … 8 (2012) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie - 2001
Persistent link: https://www.econbiz.de/10001546612
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Brand price recall and the implications for pricing research
De Chernatony, Leslie; Knox, Simon - 1992
Persistent link: https://www.econbiz.de/10000138411