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EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
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Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 69 (2016) 1, pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
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Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
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More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra; Laurent, Gilles - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
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Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; Mullet, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
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Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
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Age-induced decision shrinkage, another avenue to repeat purchase : the example of new automobiles
Laurent, Gilles; Lambert-Pandraud, Raphae͏̈lle - 2002
Persistent link: https://www.econbiz.de/10001650100
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Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001629393
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Decision making and brand choice by older consumers
Cole, Catherine; Laurent, Gilles; Drolet, Aimee; Ebert, Jane - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
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Impact of age on brand choice
Lambert-Pandraud, Raphaëlle; Laurent, Gilles - In: The aging consumer : perspectives from psychology and …, (pp. 191-208). 2010
Persistent link: https://www.econbiz.de/10003996993