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Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie; Prügl, Reinhard; Lude, … - In: Psychology & marketing 39 (2022) 1, pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
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Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia (ed.); Prügl, Reinhard (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012061002
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Why the family business brand matters : brand authenticity and the family firm trust inference
Lude, Maximilian; Prügl, Reinhard - In: Journal of business research : JBR 89 (2018), pp. 121-134
Persistent link: https://www.econbiz.de/10011881625
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Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne; Prügl, Reinhard - In: Family business review : journal of the Family Firm … 31 (2018) 4, pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
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Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude
Lude, Maximilian Joachim; Prügl, Reinhard; … - In: The journal of product & brand management 32 (2023) 5, pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
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Warum "Toolkits for User Innovation and Design" für ihre Nutzer Wert schaffen : eine qualitative Analyse
Schreier, Martin; Mair am Tinkhof, Astrid; Franke, Nikolaus - In: Die Unternehmung : Swiss journal of business research … 60 (2006) 3, pp. 185-201
Persistent link: https://www.econbiz.de/10003336392
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The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin - In: Journal of marketing 74 (2010) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922