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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A.; Alhidari, Abdullah M. - In: Journal of food products marketing 24 (2018) 8, pp. 982-998
Persistent link: https://www.econbiz.de/10011965139
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The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 46 (2015), pp. 83-97
Persistent link: https://www.econbiz.de/10011286975
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Predicting customer churn from valuable B2B customers in the logistics industry : a case study
Chen, Kuanchin; Hu, Ya-Han; Hsieh, Yi-Cheng - In: Information systems and e-business management : ISeB 13 (2015) 3, pp. 475-494
Persistent link: https://www.econbiz.de/10011373599
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Supplier representative activities and customer perceived value in complex industrial solutions
Prior, Daniel D. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1192-1201
Persistent link: https://www.econbiz.de/10010227781
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Perceived value of service innovation : a conceptual framework
Coutelle-Brillet, Patricia; Riviere, Arnaud; Garets, … - In: The journal of business & industrial marketing 29 (2014) 2, pp. 164-172
Persistent link: https://www.econbiz.de/10010248160
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 54 (2016), pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
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Customer perceptions of the value of new packaging technologies
Hakola, Jenni - In: The journal of business & industrial marketing 28 (2013) 8, pp. 649-659
Persistent link: https://www.econbiz.de/10010222166
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Does Price Image Matter in B2B Market? Effect of Pricing Capability on Firms' Price Image, Customer Value and Business Performance
ranjan, piyush; NAYAK, JOGENDRA KUMAR - 2021
While a growing number of consumer market studies reveal that price image is strategically important for the retailers who own it, no study has explored the role of price image in the business market. The Resource-based view (RBV) framework is used to fill a gap in the extant literature by...
Persistent link: https://www.econbiz.de/10013225997