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Konsumentenverhalten
Innovation
88,538
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78,625
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25,557
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25,084
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20,125
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19,492
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18,845
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10,662
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10,135
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9,488
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9,474
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9,312
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9,309
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7,749
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4,978
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Han, Heesup
115
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110
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96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
Vermeulen, Frederic
49
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National Bureau of Economic Research
507
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86
OECD
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American Marketing Association
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International Energy Agency
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IGI Global
28
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23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
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Institut für Demoskopie Allensbach
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Edward Elgar Publishing
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Nordic Council of Ministers
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Nomos Verlagsgesellschaft
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Axel-Springer-Verlag
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6
Peter Lang GmbH
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Schweiz / Bundesamt für Statistik
6
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6
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
657
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
78,428
EconStor
540
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Simultaneous determination of product attributes and prices, and production processes in product-line design
Raman, Narayan
;
Chhajed, Dilip
-
1994
Persistent link: https://www.econbiz.de/10000899059
Saved in:
2
Simultaneous determination of product attributes and prices, and production processes in product-line design
Raman, Narayan
;
Chhajed, Dilip
-
1994
Persistent link: https://www.econbiz.de/10000909576
Saved in:
3
Handbook of research on retailing
Gielens, Kathrijn
(
ed.
);
Gijsbrechts, Els
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012103092
Saved in:
4
Multinationals' sins pave the way to the expansion of domestic companies
Wycislak, Slawomir
- In:
Business strategy series
11
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003942482
Saved in:
5
Quantity surcharges and consumer awareness in a new retail environment
Palla, Polixeni Jenny
;
Boutsouki, Christina
;
Zotos, Yorgos
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 320-340
Persistent link: https://www.econbiz.de/10003977668
Saved in:
6
Aufpreise oder Gesamtpreise? : Wirkung der Preisdarstellung auf das individuelle Entscheidungsverhalten
Polak, Benjamin
;
Stadler, Rupert
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
8
,
pp. 911-932
Persistent link: https://www.econbiz.de/10008748394
Saved in:
7
For a few cents more : why supersize unhealthy food?
Dobson, Paul
;
Gerstner, Eitan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
Saved in:
8
Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.
;
Fong, Duncan K. H.
;
Xu, Susan H.
- In:
Manufacturing & service operations management : M & SOM
13
(
2011
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
Saved in:
9
Bundling or unbundling frequently purchased products : a mixed method approach
Arora, Raj
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10009009743
Saved in:
10
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
1
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