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The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services

Schumann, Jan H. - 2009

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...

Persistent link: https://www.econbiz.de/10013521277

The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services

Schumann, Jan H.; Schumann, Jan Hendrik - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003868232

How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers

Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730

Persistent link: https://www.econbiz.de/10013176901

The effect of culture on perception and cognition : a conceptual framework

Kastanakis, Minas N.; Voyer, Benjamin G. - In: Journal of business research : JBR 67 (2014) 4, pp. 425-433

Persistent link: https://www.econbiz.de/10010362122

Preference-inconsistent information and cognitive discomfort : a cross-cultural investigation

Aggarwal, Praveen; Kim, Chang-soo; Cha, Taihoon - In: The journal of consumer marketing 30 (2013) 5, pp. 392-399

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A synthetic framework to study cognitive views of the self and properties of ethnic/cultural identity in consumer behaviour : a review and proposed research agenda

Andronikidis, Andreas - In: The marketing review 13 (2013) 4, pp. 303-328

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The influence of cultural thinking style on consumer cognitive complexity underlying wine purchase decisions

Choi, Byung-Joon - In: The journal of applied business research 32 (2016) 4, pp. 1257-1271

Persistent link: https://www.econbiz.de/10011557867

A dynamic view of cultural influence : a review

Briley, Donnel; Wyer, Robert S.; Li, En - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 557-571

Persistent link: https://www.econbiz.de/10010410175

Supporters or opponents : will cultural values shape consumer acceptance of gene editing?

Yang, Yang; Hobbs, Jill E. - In: Journal of food products marketing : innovations in … 26 (2020) 1, pp. 17-37

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Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior

Conner, Suzanne L.; Reardon, James; Miller, Chip E.; … - In: Journal of business economics and management 18 (2017) 1, pp. 100-115

Persistent link: https://www.econbiz.de/10011721685

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