Narrow search
Showing 1 - 10 of 4,074
Cover Image
The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P. - In: The journal of services marketing 24 (2010) 2/3, pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
Cover Image
Die Standardisierung integrativ erstellter Leistungen
Gersch, Martin - 1995
Persistent link: https://www.econbiz.de/10000905251
Cover Image
Managing customer uncertainty in making service offshoring decisions
Lu, Lu; Gregory, Gary D.; Ngo, Liem Viet; Bagozzi, … - In: Journal of service research 24 (2021) 4, pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Cover Image
Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Cover Image
Customer loyalty-related marketing measures in fashion markets
Möslein-Tröppner, Bodo; Stros, Michael; Říha, David - In: Central European business review : CEBR 9 (2020) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10012295064
Cover Image
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Cover Image
Nachfragerevidenz im Dienstleistungsbereich : Konzeptualisierung und Operationalisierung
Malicha, Regina - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002678241
Cover Image
Die Beurteilung von Dienstleistungen : Grundlage für ein erfolgreiches Marketing am Beispiel Freier Berufe
Göbl, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001754354