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Konsumentenverhalten
Marketing
31,298
Marketingmanagement
16,385
Marketing management
16,138
Dienstleistung
7,067
Theorie
4,639
Theory
4,618
Deutschland
4,596
Consumer behaviour
4,201
Germany
3,880
Services
3,694
Relationship marketing
2,848
Beziehungsmarketing
2,824
USA
2,745
marketing
2,573
Fallstudiensammlung
2,340
United States
2,324
Strategisches Management
2,145
Innovation
2,033
Management
1,984
Brand management
1,956
Markenführung
1,947
Online-Marketing
1,622
Internet marketing
1,587
Marktforschung
1,459
Dienstleistungssektor
1,429
Werbung
1,352
Unternehmenserfolg
1,303
Service industry
1,274
Firm performance
1,231
Strategic management
1,229
Advertising
1,185
Innovationsmanagement
1,173
Marketingtheorie
1,162
Marketing theory
1,149
SME
1,117
KMU
1,105
Market research
1,105
Agribusiness
1,103
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1,078
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1,341
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518
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23
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189
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189
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138
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129
Konferenzschrift
63
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62
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62
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Textbook
56
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38
Fallstudie
38
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36
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Konferenzbeitrag
23
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21
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21
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18
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18
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14
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14
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6
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6
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Wiedmann, Klaus-Peter
17
Sheth, Jagdish N.
16
Bauer, Hans H.
10
Spann, Martin
10
Hawkins, Del I.
9
Homburg, Christian
9
Ko, Eunju
9
Rajagopal
9
Best, Roger J.
8
Foxall, Gordon R.
8
Gierl, Heribert
8
Kumar, V.
8
Olson, Jerry C.
8
Smith, N. Craig
8
Walsh, Gianfranco
8
Bruwer, Johan
7
Esch, Franz-Rudolf
7
Lim, Weng Marc
7
Maclaran, Pauline
7
Melewar, T. C.
7
Parsons, Elizabeth
7
Peter, Jerome Paul
7
Rutschmann, Marc
7
Sandıkçı, Özlem
7
Schneider, Willy
7
Schultz, Don E.
7
Verhoef, Peter C.
7
Vrontis, Demetris
7
Warlop, Luk
7
Bronnenberg, Bart J.
6
Eckhardt, Giana M.
6
Gbadamosi, Ayantunji
6
Halfmann, Marion
6
Keller, Kevin Lane
6
Kostelijk, Erik
6
Kuß, Alfred
6
Liljander, Veronica
6
MacInnis, Deborah J.
6
Mothersbaugh, David L.
6
Zeithammer, Robert
6
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American Marketing Association
29
Springer Fachmedien Wiesbaden
11
Information Resources Management Association
8
Edward Elgar Publishing
5
Books on Demand GmbH <Norderstedt>
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
European Society for Opinion and Marketing Research
3
Friedrich-Schiller-Universität Jena
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Svenska Handelshögskolan <Helsinki>
3
Verlag Dr. Kovač
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Harvard Graduate School of Business Administration
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Universität Mannheim
2
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
2
Weltwirtschaftsforum
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
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Journal of business research : JBR
99
Journal of retailing and consumer services
58
SpringerLink / Bücher
49
Journal of marketing communications
35
Journal of marketing management : MM
33
European journal of marketing : EJM
31
The journal of product & brand management
29
Journal of marketing
28
Asia Pacific journal of marketing and logistics
27
Journal of Islamic marketing : JIMA
27
Psychology & marketing
27
Journal of the Academy of Marketing Science
26
The journal of brand management : an international journal
24
The journal of consumer marketing
23
Gabler Edition Wissenschaft
21
Journal of strategic marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of retailing
20
Marketing intelligence & planning
20
Springer eBook Collection
20
Cogent business & management
19
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of wine business research : IJWBR
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of internet marketing and advertising : IJIMA
18
Journal of marketing research : JMR
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
The journal of services marketing
17
Business horizons
16
Marketing theory
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of Islamic marketing
15
The journal of business & industrial marketing
15
International journal of advertising : the review of marketing communications
14
International journal of hospitality management
14
International journal of retail & distribution management
14
Journal of marketing theory and practice
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
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Source
All
ECONIS (ZBW)
4,056
EconStor
9
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
4,074
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of congruence in cause
marketing
campaigns for service firms
Roy, Donald P.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
Saved in:
2
Die Standardisierung integrativ erstellter Leistungen
Gersch, Martin
-
1995
Persistent link: https://www.econbiz.de/10000905251
Saved in:
3
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
4
Challenges and strategies for the service industry : an empirical analysis of risk-reducing signals ; the example of the hotel industry
Czarnecki, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003874877
Saved in:
5
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
6
Customer loyalty-related
marketing
measures in fashion markets
Möslein-Tröppner, Bodo
;
Stros, Michael
;
Říha, David
- In:
Central European business review : CEBR
9
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012295064
Saved in:
7
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
8
Interaktionen zwischen Anbietern und Nachfragern bei der Vermarktung und Beschaffung innovativer Dienstleistungen : eine explorative Fallstudienanalyse in der IT-Dienstleistungsbra...
Hoffmann, Antje
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335977
Saved in:
9
Nachfragerevidenz im Dienstleistungsbereich : Konzeptualisierung und Operationalisierung
Malicha, Regina
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002678241
Saved in:
10
Die Beurteilung von Dienstleistungen : Grundlage für ein erfolgreiches
Marketing
am Beispiel Freier Berufe
Göbl, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001754354
Saved in:
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