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Neuromarketing im Sport
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Konsumentenverhalten
Sports marketing
2,081
Sportmarketing
2,063
Sponsorship
1,842
Sponsoring
1,833
Consumer behaviour
1,119
Profisport
1,094
Professional sports
1,093
Sport
1,048
Sports
985
Fußball
584
Football
582
Sportveranstaltung
569
Sport event
557
Neuromarketing
548
Brand management
531
Markenführung
522
Deutschland
511
Germany
488
Sportorganisation
487
Sport organization
483
Markenimage
380
Brand image
379
Werbewirkung
359
Advertising effects
350
USA
264
United States
252
Marketingmanagement
243
Marketing management
242
Relationship marketing
231
Beziehungsmarketing
228
Sportökonomik
217
Sports economics
213
Marketing
211
Online-Marketing
196
Internet marketing
193
sponsorship
185
Social Web
180
Social web
180
Sportpolitik
170
more ...
less ...
Online availability
All
Undetermined
585
Free
135
Type of publication
All
Article
943
Book / Working Paper
162
Type of publication (narrower categories)
All
Article in journal
885
Aufsatz in Zeitschrift
885
Aufsatz im Buch
55
Book section
55
Graue Literatur
25
Non-commercial literature
25
Hochschulschrift
21
Working Paper
19
Thesis
18
Arbeitspapier
17
Conference paper
8
Konferenzbeitrag
8
Lehrbuch
7
Case study
5
Fallstudie
5
Ratgeber
4
Textbook
4
Aufsatzsammlung
3
Collection of articles of several authors
3
Collection of articles written by one author
3
Guidebook
3
Sammelwerk
3
Sammlung
3
Reprint
2
Article
1
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Konferenzschrift
1
more ...
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Language
All
English
1,034
German
70
French
1
Author
All
Funk, Daniel C.
19
Ko, Yong Jae
19
Kunkel, Thilo
19
McDonald, Heath
16
Kwak, Dae Hee
15
Biscaia, Rui
14
Uhrich, Sebastian
14
Kim, Yu Kyoum
13
Drayer, Joris
12
Dwyer, Brendan
12
Doyle, Jason P.
11
Shapiro, Stephen L.
10
Byon, Kevin K.
9
Greenwell, T. Christopher
9
Heere, Bob
9
Katz, Matthew
9
Asada, Akira
8
Breuer, Christoph
8
Hubert, Anita Mirja
8
Koronios, Konstantinos
8
Delia, Elizabeth B.
7
Filo, Kevin
7
Grohs, Reinhard
7
James, Jeffrey D.
7
Karg, Adam
7
Kenning, Peter
7
Lee, Joon Sung
7
Pedersen, Paul M.
7
Schreyer, Dominik
7
Shuv-Ami, Avichai
7
Ahn, Taesoo
6
Ballouli, Khalid
6
Bennett, Gregg
6
Chang, Yonghwan
6
Cho, Heetae
6
Cobbs, Joe
6
Cornwell, T. Bettina
6
Havard, Cody T.
6
Jang, Wonseok
6
Scheinbaum, Angeline Close
6
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Institution
All
Center of Market Oriented Product and Production Management
1
IGI Global
1
NMP-Verlag
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Taylor and Francis
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
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Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
86
International journal of sports marketing & sponsorship
76
Sport marketing quarterly : preferred journal of the Sport Marketing Association
73
International journal of sport management and marketing : IJSMM
63
European Sport management quarterly : ESMQ
60
Sport management review
56
Journal of business research : JBR
34
Sport, Business and Management : an international journal ; SBM
14
International journal of advertising : the review of marketing communications
12
Journal of sports economics
12
European journal of marketing : EJM
10
Psychology & marketing
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of sport finance
9
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing and consumer services
9
Journal of strategic marketing
9
The journal of product & brand management
9
Journal of marketing communications
8
SpringerLink / Bücher
8
The journal of brand management : an international journal
8
Asia Pacific journal of marketing and logistics
7
Journal of consumer behaviour : an international research review
7
The journal of consumer marketing
6
International journal of business and globalisation : IJBG
5
Journal of business ethics : JOBE
5
Journal of consumer behaviour
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing management : MM
5
Journal of promotion management : JPM
5
Marketing letters : a journal of research in marketing
5
The marketing review
5
The service industries journal
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Journal of customer behaviour
4
Journal of marketing research : JMR
4
Marketing : ZFP ; journal of research and management
4
Services marketing quarterly
4
Young consumers : insight and ideas for responsible marketers
4
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Source
All
ECONIS (ZBW)
1,100
EconStor
3
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
of
1,105
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date (newest first)
date (oldest first)
1
From sensation to emotion : a
neuromarketing
study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
3
The efficiency of
sponsoring
vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
4
The role of brand knowledge in determining
sponsorship
effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
5
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
6
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
7
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
8
Determinants of consumers' attitudes toward a sport
sponsorship
: a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
9
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Saved in:
10
Measuring ambush-marketing and
sponsorship
effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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