Narrow search
Showing 1 - 10 of 10,543
Cover Image
A study of the relationship between service atmosphere and customer loyalty with specific reference to structural equation modelling
Emir, Oktay - In: Economic research 29 (2016) 1, pp. 706-720
Persistent link: https://www.econbiz.de/10012221981
Cover Image
Emoticons are not for everyone : the role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intent...
Hegner, Sabrina; Lotze, Carlotta; Beldad, Ardion Daroca - In: Tourism and hospitality research : THR 21 (2021) 3, pp. 317-329
Persistent link: https://www.econbiz.de/10012593210
Cover Image
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Cover Image
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Cover Image
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Cover Image
How and when perceived CSR effects interpersonal helping and loyal boosterism : a moderated mediation model
Boǧan, Erhan; Dedeoğlu, Bekir Bora - In: International journal of hospitality management 102 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013185239
Cover Image
Effects of customer experience in engaging in hotels' CSR activities on brand relationship quality and behavioural intention
Lo, Ada - In: Journal of travel and tourism marketing 37 (2020) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10012289316
Cover Image
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Cover Image
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook; Jang, Soocheong - In: International journal of hospitality management 108 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Cover Image
Dimensions of hotel service quality and its impacts on guest satisfaction and loyalty
Campos, Domingos Fernandes; Rebouças de Araújo, … - In: International journal of services and operations … 47 (2024) 4, pp. 535-557
Persistent link: https://www.econbiz.de/10015065128