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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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Relationships, roles, and consumer identity in services marketing
McKeage, Kim; Gulas, Charles S. - In: Services marketing quarterly 34 (2013) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10009778518
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Retrospective: compatibility management : customer-to-customer relationships in service environments
Martin, Charles L. - In: The journal of services marketing 30 (2016) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10011445595
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The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio; Cobelli, Nicola; Ugolini, Marta - In: The journal of business & industrial marketing 32 (2017) 5, pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
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Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter; Herbst, Frederick Jacobus; De … - In: Journal of business-to-business marketing 27 (2020) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
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Relative importance of service value by customer relationship stages : evidence from the Indian retail banking
Ponnam, Abhilash; Paul, Rik - In: The international journal of bank marketing : IJBM 35 (2017) 2, pp. 319-334
Persistent link: https://www.econbiz.de/10011707953
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Banking system trust, bank trust, and bank loyalty
Esterik-Plasmeijer, Pauline W. J. van; Raaij, Willem … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 97-111
Persistent link: https://www.econbiz.de/10011617852
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E-commerce ethics and its impact on buyer repurchase intentions and loyalty : an empirical study of small and medium Egyptian businesses
Agag, Gomaa - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 389-410
Persistent link: https://www.econbiz.de/10011989006
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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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Customer decision-making processes and motives for self-service technology usage in multi-channel hospitality environments
Kelly, Petranka; Lawlor, Jennifer; Mulvey, Michael - In: International journal of electronic customer … 7 (2013) 2, pp. 98-116
Persistent link: https://www.econbiz.de/10010395350