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Cardinality bundling with Spence-Mirrlees reservation prices

Wu, Jianqing; Tawarmalani, Mohit; Kannan, Karthik N. - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1891-1908

Persistent link: https://www.econbiz.de/10012022676

Contracts, biases, and consumption of access services

Leider, Stephen; Sahin, Ozge - In: Management science : journal of the Institute for … 60 (2014) 9, pp. 2198-2222

Persistent link: https://www.econbiz.de/10010461980

Role of e-WOM in hospitality market pricing

Kościółek, Szczepan - In: Journal of economics & management 29 (2017) 3, pp. 58-74

Persistent link: https://www.econbiz.de/10011741706

"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain

Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385

Persistent link: https://www.econbiz.de/10011849655

Worth the price of admission? : the mediating effect of perceived value on ticket purchase intention

Drayer, Joris; Shapiro, Stephen L.; Dwyer, Brendan - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 44-57

Persistent link: https://www.econbiz.de/10011919181

Fake discounts drive real revenues in retail

Ngwe, Donald - 2018

Persistent link: https://www.econbiz.de/10011931556

A choice-based dynamic programming approach for setting opaque prices

Anderson, Chris K.; Xie, Xiaoqing - In: Production and operations management : an international … 21 (2012) 3, pp. 590-605

Persistent link: https://www.econbiz.de/10009561404

The effects of coupon proneness, price consciousness and sale proneness on consumers' buying intentions towards expiration date-based priced perishable food items : an Indian persp...

Kumar, Santosh; Pandey, Mrinalini - In: International journal of green economics 13 (2019) 3/4, pp. 235-256

Persistent link: https://www.econbiz.de/10012256922

Marketing Luxury Services : Concepts, Strategy, and Practice

Hemzo, Miguel Angelo - 2023

, communication management, sales management, marketing channels, pricing, services marketing, relationship marketing, luxury … strategies for luxury brands -- 10. Managing pricing and value of luxury brands -- 11. Communication strategies and tools for …This textbook discusses luxury marketing management, considering the broader range of decisions related to the …

Persistent link: https://www.econbiz.de/10014250259

The incidence of cash for clunkers: An analysis of the 2009 car scrappage scheme in Germany

Kaul, Ashok; Pfeifer, Gregor; Witte, Stefan - 2012

Governments all over the world have invested tens of billions of dollars in car scrappage programs to fuel the economy in 2009. We investigate the German case using a unique micro transaction dataset covering the years 2007 to 2010. Our focus is on the incidence of the subsidy, i.e., we ask how...

Persistent link: https://www.econbiz.de/10010316840

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