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Konsumentenverhalten
Statistischer Fehler
2,687
Statistical error
2,658
Theorie
1,109
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1,081
measurement error
761
Schätztheorie
750
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743
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549
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531
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524
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427
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404
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381
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376
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370
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358
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251
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203
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199
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196
Nichtparametrisches Verfahren
192
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186
stochastic models
161
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256
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Einav, Liran
5
Leibtag, Ephraim
5
Nevo, Aviv
5
Trivedi, Jay P.
5
Hoderlein, Stefan
4
Srivastava, R. K.
4
Winter, Joachim
4
Gautam, Vikas
3
Ketron, Seth
3
Ratten, Vanessa
3
Richard, Marie-Odile
3
Trivedi, Jay
3
Aggarwal, Aanchal
2
Arora, Amit
2
Arora, Anshu
2
Bezbaruah, Subhalakshmi
2
Borges, Adilson
2
Cheah, Isaac
2
Cude, Brenda J.
2
Dimitropoulos, Panagiotis
2
Grudecka, Anna
2
Heerde, Harald J. van
2
Ho, Yi-Chun
2
Hortaçsu, Ali
2
Khwaja, Muddasar Ghani
2
Kian Yeik Koay
2
Kishore, Amit
2
Koronios, Konstantinos
2
Lee, Jung Eun
2
Mass Hareeza Ali
2
Morrison, Alastair M.
2
Natan, Olivia R.
2
Nawal Hanim Abdullah
2
Ntasis, Lazaros
2
Parsley, Hayden
2
Raja Nerina Raja Yusof
2
Rajagopal
2
Rajagopal, Ananya
2
Rao, Bramhani
2
Rosendo-Rios, Veronica
2
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National Bureau of Economic Research
1
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Journal of business research : JBR
16
Journal of retailing and consumer services
15
The journal of product & brand management
8
Journal of international consumer marketing
5
Cogent business & management
4
International journal of consumer studies
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Asia Pacific journal of marketing and logistics
3
Journal of global marketing
3
Journal of hospitality marketing & management
3
Journal of internet commerce
3
Marketing letters : a journal of research in marketing
3
Operations research
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing : EJM
2
IZA Discussion Papers
2
Information systems research : ISR
2
International journal of market research
2
Journal for global business advancement : JGBA
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Indian business research
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of small business strategy
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Quantitative economics : QE ; journal of the Econometric Society
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
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ECONIS (ZBW)
253
EconStor
3
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1
When random assigment is not enough : accounting
Feinberg, Fred M.
;
Salisbury, Linda Court
;
Ying, Yuanping
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 976-994
Persistent link: https://www.econbiz.de/10011617492
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2
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
3
Conjoint analysis, demand analysis, hierarchical bayes, pricing, services marketing
Larson, Alexander C.
;
Reicher, Rita L.
;
Johnsen, David …
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 121-130
Persistent link: https://www.econbiz.de/10010384243
Saved in:
4
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
5
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
Saved in:
6
The unintended consequences of attitudinal word-of-mouth drivers
Keiningham, Timothy
;
Rust, Roland T.
;
Lariviere, Bart
; …
- In:
Marketing accountability for marketing and …
,
(pp. 263-276)
.
2021
Persistent link: https://www.econbiz.de/10012654243
Saved in:
7
Distance and local competition in mobile geofencing
Ho, Yi-Jen
;
Dewan, Sanjeev
;
Ho, Yi-Chun
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1421-1442
Persistent link: https://www.econbiz.de/10012493873
Saved in:
8
Is what you choose what you want? : outlier detection in choice-based conjoint analysis
Ku, Yu-Cheng
;
Chiang, Tsun-Feng
;
Chang, Sheng-Mao
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011653720
Saved in:
9
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
10
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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