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A typology of creative consumers in living labs
Leminen, Seppo; Nyström, Anna-Greta; Westerland, Mika - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 6-20
Persistent link: https://www.econbiz.de/10011428721
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Establishing a culturally transferrable consumer innovativeness scale for radical and really new innovations in new markets
Salari, Nasir; Shiu, Eric - In: Journal of marketing analytics : JMA 3 (2015) 2, pp. 47-68
Persistent link: https://www.econbiz.de/10011432794
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Applying complexity theory to understand Chinese consumers' decision-making in innovative products
Zhang, Zhe; Hou, Yuansi; Zhu, Yongmin - In: International studies of management & organization : ISMO 49 (2019) 2, pp. 191-212
Persistent link: https://www.econbiz.de/10012196172
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"Deal with it" : how coping with e-service innovation affects the customer experience
Ciuchita, Robert; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Journal of business research : JBR 103 (2019), pp. 130-141
Persistent link: https://www.econbiz.de/10012104123
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Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila; Sandberg, Brigitta - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
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Relevanz von Produktqualität bei radikalen Innovationen
Benzinger, Nathalie; Abele, Thomas; Schaffner, Michael - 2020
Radikale Produktinnovationen verändern bestehende Marktstrukturen und können damit Unternehmen und deren Fortbestehen maßgeblich beeinflussen. So können Produktinnovationen von Wettbewerbern einerseits die Existenz des eigenen Unternehmens gefährden, die Verfolgung innovativer Ideen jedoch...
Persistent link: https://www.econbiz.de/10012291917
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Business models to serve low-income consumers in emerging markets
Pels, Jaqueline; Sheth, Jagdish N. - In: Marketing theory 17 (2017) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles
Schweitzer, Nicola; Hofmann, Rupert; Meinheit, Andreas - In: Technological forecasting & social change : an … 144 (2019), pp. 49-65
Persistent link: https://www.econbiz.de/10012133875
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Impact of initial trust, involvement, and mood on trusting belief : evidence from the financial industry in Taiwan
Chen, Ying-Hueih; Wu, Jyh-Jeng; Chien, Shu-Hua - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 91-108
Persistent link: https://www.econbiz.de/10011421955
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Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas; Trott, Paul; Simms, Chris - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 275-312
Persistent link: https://www.econbiz.de/10011545626