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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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Purchasing involvement in discontinuous innovation : an emerging reserach agenda
Calvi, Richard; Johnsen, Thomas; Bello, Katia Picaud - In: Innovation and supply chain management : relationship, …, (pp. 165-185). 2018
Persistent link: https://www.econbiz.de/10011857181
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Adoption of new food products : an investigation into the existence and the caracteristics of food innovators
Kleyngeld, Harry Paul - 1974
Persistent link: https://www.econbiz.de/10000113326
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The impact of international designers on firm innovation capability and consumer interest
Dell'Era, Claudio; Verganti, Roberto - In: International journal of operations & production … 29 (2009) 9, pp. 870-893
Persistent link: https://www.econbiz.de/10009523752
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Strategic purchasing and innovation : a relational view
Castaldi, Carolina; Kate, Casper ten; Braber, Robbert den - In: Technology analysis & strategic management 23 (2011) 9, pp. 983-1000
Persistent link: https://www.econbiz.de/10009710289
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The interplay of customer and product innovation dynamics : an exploratory study
Bohlmann, Jonathan D.; Spanjol, Jelena; Qualls, William J. - In: The journal of product innovation management : an … 30 (2013) 2, pp. 228-244
Persistent link: https://www.econbiz.de/10009723190
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Managing the global front end of NPD : lessons learned from the FMCG industry
Sakellariou, Evy; Karantinou, Kalipso; Poulis, Konstantinos - In: Journal of general management 39 (2013/14) 2, pp. 61-81
Persistent link: https://www.econbiz.de/10010373814
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Comparative study of technological innovativeness betwen individuals in the USA and India
Klein, Andreas; Bhagat, Parimal - In: Review of international business and strategy 26 (2016) 1, pp. 100-117
Persistent link: https://www.econbiz.de/10011575148
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Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios (ed.) - 2016
Persistent link: https://www.econbiz.de/10011687984
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Does the Source of Innovation Influence Consumers’ Product Demand? An Experimental Study within an Innovation Contest Setting
Schmidt, Lisa - 2013
Idea and innovation contests are frequently used to gain need and solution information from customers. Recently, these … fact it is still unknown whether the mentioning of the contest as Source-of-Innovation may have consequences for the … product's marketability. This study aims to investigate the impact that the Source-of-Innovation can have on product demand in …
Persistent link: https://www.econbiz.de/10013083015