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Konsumentenverhalten
USA
327,482
United States
290,377
Theorie
43,621
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43,032
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29,160
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17,327
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16,476
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16,314
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10,060
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9,038
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8,929
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8,748
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8,319
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8,318
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7,932
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7,842
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7,712
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7,325
Kanada
7,299
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7,278
Share price
7,146
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7,028
Impact assessment
6,819
Canada
6,734
Culture
6,649
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6,027
Business cycle
5,715
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5,684
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5,569
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5,417
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5,403
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5,305
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1,087
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33
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863
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790
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581
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371
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297
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196
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196
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135
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84
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75
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60
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60
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58
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51
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51
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45
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45
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39
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26
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22
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21
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19
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19
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18
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16
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16
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7,684
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682
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29
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10
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4
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1
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Lusk, Jayson L.
22
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Wiedmann, Klaus-Peter
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Han, Heesup
15
Heiss, Florian
15
Chan, Kara
14
Jang, Soocheong
14
Bronnenberg, Bart J.
13
Khare, Arpita
13
Belk, Russell W.
12
Moschis, George P.
12
Nayga, Rodolfo M.
12
Sheth, Jagdish N.
12
Tonsor, Glynn T.
12
Cawley, John H.
11
Dubé, Jean-Pierre
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Huber, Frank
11
Allcott, Hunt
10
Bauer, Hans H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Helm, Roland
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Laroche, Michel
10
Lusardi, Annamaria
10
Mattila, Anna S.
10
Roe, Brian
10
Baghestani, Hamid
9
Gentina, Élodie
9
Grewal, Dhruv
9
Lennon, Sharron J.
9
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National Bureau of Economic Research
52
American Marketing Association
25
Springer Fachmedien Wiesbaden
11
Friedrich-Schiller-Universität Jena
7
Information Resources Management Association
5
Verlag Dr. Kovač
5
Edward Elgar Publishing
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
IGI Global
4
USA / Bureau of Foreign and Domestic Commerce
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
American Management Association
2
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Fachhochschule Reutlingen / European School of Business
2
Federal Reserve Bank of New York
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
INSEAD
2
Peter Lang GmbH
2
Russell Sage Foundation
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
USA / Economic Research Service
2
Universität Mannheim
2
Weltwirtschaftsforum
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
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Working paper / National Bureau of Economic Research, Inc.
248
Journal of business research : JBR
158
Journal of consumer research : JCR ; an interdisciplinary bimonthly
153
Young consumers : insight and ideas for responsible marketers
132
Journal of retailing and consumer services
116
Psychology & marketing
94
International journal of consumer studies
91
Journal of fashion marketing and management
90
The journal of consumer marketing
65
Journal of international consumer marketing
64
International journal of hospitality management
63
NBER working paper series
51
International journal of retail & distribution management
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Asia Pacific journal of marketing and logistics
40
Journal of food products marketing
40
Journal of marketing management : MM
39
Journal of marketing theory and practice
38
SpringerLink / Bücher
38
The American economic review
38
Journal of consumer behaviour : an international research review
37
Journal of travel and tourism marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
European journal of marketing : EJM
33
Journal of the Academy of Marketing Science
33
Journal of marketing research : JMR
32
International journal of sport management and marketing : IJSMM
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Journal of advertising research
30
Journal of business ethics : JOBE
30
Journal of marketing communications
30
Marketing intelligence & planning
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of marketing
29
Journal of sport management : the official journal of the North American Society of Sport Management
29
American economic journal : a journal of the American Economic Association
28
Discussion paper / Centre for Economic Policy Research
28
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
28
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Source
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ECONIS (ZBW)
8,305
EconStor
75
OLC EcoSci
17
USB Cologne (EcoSocSci)
4
RePEc
3
USB Cologne (business full texts)
1
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1
Information source usage in teen apparel purchases : China, Japan and the Unites States
Schaefer, Allen D.
;
Parker, R. Stephen
;
Hermans, Charles M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 541-552
Persistent link: https://www.econbiz.de/10003904780
Saved in:
2
Jugendliche
als
Zielgruppe
: Bedeutung jugendlicher Kunden für das
Marketing
Diekhof, Andrea
-
1999
Persistent link: https://www.econbiz.de/10001381954
Saved in:
3
How cool brands stay hot : branding to generation Y and Z
Van den Bergh, Joeri
;
Behrer, Mattias
-
2016
-
Third edition
Persistent link: https://www.econbiz.de/10011485735
Saved in:
4
Marketing
to Gen Z : the rules for reaching this vast and very different generation of influencers
Fromm, Jeff
;
Read, Angie
-
2018
Persistent link: https://www.econbiz.de/10011742599
Saved in:
5
Marken-Kids : Neues über die Erlebniswelt und das Markenbewusstsein der 8- bis 14-Jährigen
Lindstrom, Martin
;
Seybold, Patricia B.
-
2003
Persistent link: https://www.econbiz.de/10001768691
Saved in:
6
Future Kids : die geheimen Wünsche und wa(h)ren Bedürfnisse der Konsumenten von morgen
Kirig, Anja
;
Friedemann, Christiane
;
Langwieser, Corinna
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003966696
Saved in:
7
Marketing
in einer juvenilen
Kultur
: über die Notwendigkeit der Verallgemeinerung jugendkultureller Kommunikationsstile
Heinzlmaier, Bernhard
- In:
Zielgruppen im Konsumentenmarketing : …
,
(pp. 45-57)
.
2014
Persistent link: https://www.econbiz.de/10010246157
Saved in:
8
Die MTV-Mindset-Studien : Jugendmarketing mit Subkulturen und Lebensstilen
Hamm, Ingo
-
2003
Persistent link: https://www.econbiz.de/10001763411
Saved in:
9
Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
Saved in:
10
Marketing
-Facts
2002
-
(Red.-Schluss Dezember 2001)
Persistent link: https://www.econbiz.de/10001663578
Saved in:
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