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Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Hedgcock, William; Rao, Akshay R.; Chen, Haipeng - In: Journal of marketing research : JMR 46 (2009) 3, pp. 330-343
Persistent link: https://www.econbiz.de/10003860652
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Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa; Drakatos, Nikolaos - In: Journal of marketing communications 15 (2009) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
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The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf; Roth, Simone; Strödter, Kristina - In: International advertising and communication : current …, (pp. 69-88). 2006
Persistent link: https://www.econbiz.de/10003378104
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The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni; Gugel, Craig - In: Journal of advertising research 50 (2010) 3, pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
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Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 3, pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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Measuring situational triggers of television channel switching
Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - 2010
Persistent link: https://www.econbiz.de/10003994095
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Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen : eine ökonomische Analyse
Flasche, Elisa - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008773476
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Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max; Romer, Ellen - In: Journal of advertising research 47 (2007) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10003611046