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Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique - In: Journal of marketing communications 28 (2022) 3, pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
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Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik; Lee, Seoki - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
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Relationship between sustainable buying intention and marketing strategies
Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30
In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....
Persistent link: https://www.econbiz.de/10010474530
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Buyer social responsibility : a general concept and its implications for marketing management
Ingenbleek, Paul T. M.; Meulenberg, Mathias T. G.; … - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1428-1448
Persistent link: https://www.econbiz.de/10011405589
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A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya; Kazi, Roshan; Dass, Rahul; Mishra, Mahima - In: International journal of management & enterprise … 22 (2023) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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Strategic marketing : a business response to consumerism
Robertson, Andrew - 1978
Persistent link: https://www.econbiz.de/10000049888
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Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša; Lah, Marko; Jančič, Zlatko - In: Journal of marketing communications 14 (2008) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
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Building brand relationships through corporate social responsibility
Sen, Sankar; Du, Shuili; Bhattacharya, C. B. - In: Handbook of brand relationships, (pp. 195-211). 2009
Persistent link: https://www.econbiz.de/10003915598