//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Graphik + Design : Grundlagen:...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Design
1,156
design
456
Werbeträger
428
Advertising media
355
Innovation
168
Werbung
164
Advertising
124
Produktgestaltung
117
Werbewirkung
115
Product design
114
DESIGN
109
Advertising effects
107
Marketing
100
Deutschland
97
Werbeplanung
96
Consumer behaviour
95
Advertising planning
88
USA
76
Germany
69
Internet marketing
69
United States
69
Innovationsmanagement
67
Theorie
67
Brand management
66
Markenführung
65
Theory
63
Innovation management
62
Internet
61
Online-Marketing
58
New product development
54
innovation
50
Marketingmanagement
49
Marketing management
47
Produktentwicklung
47
Kreativität
45
Management
44
Werbegraphik
43
Communication media
40
Kommunikationsmedien
40
more ...
less ...
Online availability
All
Undetermined
28
Free
4
Type of publication
All
Article
55
Book / Working Paper
27
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Hochschulschrift
10
Aufsatz im Buch
7
Book section
7
Thesis
6
Collection of articles of several authors
4
Sammelwerk
4
Arbeitspapier
2
Aufsatzsammlung
2
Graue Literatur
2
Lehrbuch
2
Non-commercial literature
2
Textbook
2
Working Paper
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Conference paper
1
Fallstudie
1
Guidebook
1
Handbook
1
Handbuch
1
Interview
1
Konferenzbeitrag
1
Ratgeber
1
more ...
less ...
Language
All
English
64
German
18
Author
All
Brasel, S. Adam
2
Celhay, Franck
2
Chatterjee, Patrali
2
Huber, Frank
2
Meyer, Frederik
2
Orth, Ulrich R.
2
Unger, Fritz
2
Waiguny, Martin
2
Agrawal, Meenu
1
Ahani, Mona
1
Ahmadi, Golnesa
1
Aldas-Manzano, Joaquín
1
Alexander, Bethan
1
Aydınoğlu, Nilüfer Z.
1
Babin, Barry J.
1
Bahrami, Hamid Reza
1
Bauer, Hans H.
1
Baumann, Chris
1
Bekele, Negalegn Alemu
1
Bettels, Jannick
1
Binggeser, Ellen
1
Blazquez Cano, Marta
1
Block, Martin P.
1
Borgelink, Bianca G. D.
1
Branca, Generoso
1
Carvalho, João M. S.
1
Cauberghe, Verolien
1
Chan-Olmsted, Sylvia M.
1
Chen, Haipeng
1
Cheng, Peiyao
1
Chiou, Wen-Bin
1
Chu, Wujin
1
Cian, Luca
1
Cooper, Tim
1
Cornehl, Michaela
1
Crouch, Roberta C.
1
Currás-Pérez, Rafael
1
David, Simona
1
De Gregorio, Federico
1
Diehl, Sandra
1
more ...
less ...
Published in...
All
Journal of marketing communications
4
Journal of advertising research
3
Journal of retailing
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail and distribution management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
SpringerLink / Bücher
2
Academic journal of economic studies
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Breaking new ground in theory and practice
1
Business and Economic Research : BER
1
Business horizons
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Centre for Economic Policy Research
1
Edition Horizont
1
Expert journal of marketing
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Handbuch der Marktforschung
1
IJS studies in Judaica : conference proceedings of the Institute of Jewish Studies, University College London
1
Intellectual property, theory, culture
1
International advertising and communication : current insights and empirical findings
1
International journal of entrepreneurial venturing
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Italian journal of marketing : ITJM
1
JMM : the international journal on media management
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of media business studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
82
Showing
1
-
10
of
82
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
2
Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Hedgcock, William
;
Rao, Akshay R.
;
Chen, Haipeng
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10003860652
Saved in:
3
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
4
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
Saved in:
5
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
6
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
7
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
8
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
Saved in:
9
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
10
On the strategic use of attention grabbers
Eliaz, Kfir
;
Spiegler, Ran
-
2010
Persistent link: https://www.econbiz.de/10003994095
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->